Brand Tone

Chic & Timeless with a Personal Touch.

Brand Values

• •Individuality & Unique Style
• •Quality & Curation
• •Customer Intimacy & Personalized Service
• •Timelessness & Enduring Appeal
• •Glamour & Confidence

Best Practices

• •Embrace "Glamorous but Grounded": While highlighting celebrity connections and high fashion, always maintain a welcoming and approachable tone. Use sophisticated language that still feels personal and inviting.
• •Tell a Story: Incorporate the brand's rich history and the unique stories behind vintage pieces. This adds depth and resonates with the value of timelessness.
• •Focus on "How it Feels": Beyond describing the clothes, emphasize the confidence, glamour, and individuality they bring to the wearer. Connect with emotions.
• •Curated Language: Just as the collections are curated, so too should the language be. Use descriptive, evocative words that paint a picture of style and quality, avoiding overly casual slang while still being engaging.
• •Consistent Visual-Verbal Harmony: Ensure the tone of the copy consistently aligns with the visual aesthetic on the website and social media – chic, polished, and often with a touch of vintage elegance.

Social Perception

Iconic LA Boutique, Celebrity Hotspot, Source of Unique Finds, Personalized & Welcoming, Trendsetter.

Copy Examples

• •Headline: Discover Your "Accidentally Sexy." Body: At Polkadots & Moonbeams, it's not just about the dress, it's about the confidence it sparks. Unearth timeless vintage and contemporary chic that tells your unique story. Step in and let us help you shine.
• •Headline: More Than Fashion, It's a Feeling. Body: For over 40 years, we've dressed LA's most stylish. From red carpet glamour to everyday fabulous, find pieces that feel like they were made just for you. Experience the Polkadots & Moonbeams difference.
• •Headline: Where Hollywood Finds Its Wow. Body: Stylists trust us. Celebrities adore us. And for decades, women seeking that perfect, unique piece have found it here. Curated vintage and modern designs for your most memorable moments.
• •Headline: Not Just a Store, It's an LA Story. Body: Since 1982, Polkadots & Moonbeams has been weaving a tale of timeless style on 3rd Street. Discover your next chapter with our handpicked collection of modern marvels and vintage treasures.
• •Headline: Unlock Your Inner Icon. Body: We believe every woman deserves to feel fabulous and glamorous. Our expertly curated collections are designed to bring out your most confident self. Visit us and let our stylists help you create a look that's uniquely you.