Brand Tone

aspirational, vibrant, friendly, evocative of a tropical lifestyle, approachable, inclusive, conveying effortless style and joy of vacation.

Brand Values

• •Authenticity and Local Pride
• •Confidence and Empowerment
• •Quality and Style
• •Joy and Escapism

Best Practices

• •Embrace the Island Lexicon: Consistently use words and phrases that evoke a sense of the tropics, vacation, and relaxation. Words like "sun-kissed," "ocean breeze," "island time," "vibrant," and "escape" should be woven into your copy naturally.
• •Highlight "Made in Jamaica": This is a key differentiator and a point of pride. Mentioning the local origin of the clothing in product descriptions, social media posts, and your brand story reinforces authenticity and quality.
• •Focus on the Feeling: Your copy should sell more than just clothes; it should sell a feeling of confidence, joy, and the freedom of being on vacation. Use empowering and positive language that speaks to how the customer will feel when wearing your designs.
• •Maintain a Friendly and Approachable Voice: Whether it's a social media reply or an email newsletter, the tone should be warm and inviting. Use a conversational style that makes customers feel like they are talking to a friend who is a style expert.
• •Visual and Verbal Harmony: Ensure that the vibrant, high-quality, and scenic imagery is matched by equally evocative and descriptive copy. The words should paint a picture that complements the visual story you are telling.

Social Perception

A go-to brand for stylish, high-quality, unique, and locally made vacation wear. Perceived as offering fashionable, well-fitting clothing that makes customers feel good, with an authentic and desirable resort-wear image due to its Jamaican association.

Copy Examples

• •Chase the sun in our new collection. ☀️ Inspired by the vibrant hues of a Jamaican sunset and the gentle rhythm of the Caribbean Sea, each piece is designed to make you feel effortlessly beautiful. Tap to shop your next vacation look. #PolkaDotsBoutique #MadeInJamaica #ResortWear
• •Dreaming of your next getaway? We've got the wardrobe for it. From breezy beach cover-ups to stunning evening jumpers, our Jamaican-made designs are crafted for your perfect escape. Discover the collection that's as ready for adventure as you are. Shop now and get 10% off your first order!
• •The essence of island elegance. Our Sienna Maxi Dress, with its flowing silhouette and exclusive tropical print, is designed for sun-drenched days and balmy nights. Made with love in Jamaica, it's the perfect piece to make you feel confident and captivating. #VacationStyle #JamaicanFashion
• •Your summer style just got a sunny upgrade! 🌴 For a limited time, enjoy up to 40% off our most-loved resort wear. Find the perfect pieces to complete your vacation packing list or to bring a touch of the tropics to your everyday. Don't let these styles sail away!
• •What's your number one beach essential? 🏖️ Besides a gorgeous Polka Dots Boutique swimsuit, of course! 😉 #BeachLife #SummerVibes #ResortReady