Brand Tone

Friendly and Approachable, Value-Oriented, Fashion-Conscious and Trendy (within its niche), Family-Focused, Direct and Informative

Brand Values

• •Quality
• •Affordability/Value for Money
• •Customer Satisfaction
• •Variety and Range
• •Accessibility

Best Practices

• •Know Your Audience: Always write with the target customer in mind – Pakistani families, particularly mothers, looking for stylish, quality, and affordable clothing for themselves and their children. Use language and references that resonate with them.
• •Emphasize Value and Quality: Consistently weave in the brand's core proposition of offering good quality garments at feasible prices. Use phrases like "great value," "lasting quality," "affordable style."
• •Keep it Positive and Cheerful: Maintain an upbeat, friendly, and inviting tone. Focus on the joy of dressing well and the happiness of family.
• •Be Clear and Direct: Avoid overly complex jargon. Product descriptions and promotional messages should be easy to understand, clearly stating benefits, features, and pricing.
• •Visual-Copy Harmony: Ensure that the tone of the copy aligns with the visual style of the brand (e.g., bright, family-oriented images on social media should be paired with equally warm and inviting text). Maintain consistency across all platforms, from the website to social media posts and advertisements.

Social Perception

Trusted Local Brand, Good Quality for the Price, Stylish and Practical, Responsive (in general)

Copy Examples

• •Little outfits, big smiles! ✨ Explore our new collection for kids – playful prints, comfy fabrics, and prices that make dressing them up even more fun. Shop Polkadots today and let their adventures begin in style!
• •Elegance meets everyday comfort. Our latest Kurtis are here, blending timeless style with the quality you love, all at prices that feel just right. Find your perfect Polkadots look for any occasion!
• •Ready for a style refresh? 🎉 Our [Season] Sale is ON! Grab your favorite Polkadots pieces for the whole family at amazing discounts. Quality fashion at prices you won’t want to miss. Shop now, smile more!
• •Twinning is winning! ❤️ Create adorable matching moments with our 'Mom & Daughter' collection. Beautiful designs, comfortable fits, and memories to cherish. Discover the joy of Polkadots.
• •Dressing your family in style and comfort shouldn't break the bank. At Polkadots, we bring you the latest trends and quality you can trust, all at affordable prices. Because fashion is for everyone! #PolkadotsPK #FamilyFashion #AffordableStyle