Brand Tone

Friendly and Welcoming, Creative and Inspiring, Fun and Engaging, Accessible and Inclusive

Brand Values

• •Creativity and Self-Expression
• •Fun and Enjoyment
• •Family and Community
• •Customer Support and Guidance
• •Accessibility
• •Quality

Best Practices

• •Emphasize 'Fun' and 'Creativity': Use upbeat and inspiring language. Words like 'create,' 'imagine,' 'fun,' 'joy,' 'masterpiece,' and 'unique' should be common.
• •Maintain a Friendly and Approachable Voice: Address the audience directly and informally (e.g., 'you,' 'your,' 'we're here to help'). Keep sentences clear and easy to understand.
• •Highlight Inclusivity: Continuously reiterate that 'no experience is necessary' and that it's an activity for 'all ages' and 'all skill levels.'
• •Showcase Customer Creations and Experiences: Use social media to share photos of customers (with permission) and their finished pottery. This reinforces the fun and rewarding aspects of the experience. User-generated content can be a powerful tool.
• •Focus on the Experience and Memories: While the pottery is the product, the process of creating and the memories made are key selling points. Copy should reflect the joy of the activity and the sentimental value of the created pieces.

Social Perception

Positive Customer Experiences, Great for All Ages and Occasions, Therapeutic and Relaxing, Good Value, Community-Oriented

Copy Examples

• •Headline: Unleash Your Inner Artist! No Experience Needed. Body: Grab a brush, pick your colors, and let your creativity flow at Polka Dot Pottery! Fun for all ages, perfect for your next family outing or a relaxing solo escape. Walk-ins welcome!
• •Headline: Create Memories, One Brushstroke at a Time. Body: Looking for a unique party idea? Polka Dot Pottery offers a fun, engaging space for birthdays, bridal showers, or just a creative get-together with friends. Let our friendly staff help you craft a masterpiece and lasting memories!
• •Headline: Your Masterpiece Awaits! Pottery Painting Made Easy & Fun. Body: From whimsical figurines to personalized mugs, choose your piece and paint your story! We provide all the supplies and a little guidance if you need it. The perfect activity for a creative afternoon.
• •Headline: Gift a Unique Experience (or Create a Unique Gift!). Body: Polka Dot Pottery e-gift cards are now available! Or, come in and paint a one-of-a-kind piece for someone special. Handmade gifts are the best gifts!
• •Headline: Relax, Paint, Repeat. Your Creative Happy Place. Body: Escape the everyday and dive into a world of color and imagination. Our studio is a welcoming space to unwind and create something beautiful. Join us and discover the joy of pottery painting!