Brand Tone

friendly, playful, and family-oriented

Brand Values

• •Quality
• •Family
• •Comfort and Style
• •Joy and Playfulness
• •Colombian Heritage/Made in Colombia

Best Practices

• •Use Cheerful and Positive Language: Incorporate words that evoke happiness, fun, and warmth. Avoid overly formal or technical jargon.
• •Speak Directly to Parents (and sometimes kids): Address parents with understanding and empathy, acknowledging the joys and challenges of parenthood. Occasionally, use language that would appeal directly to children in a playful manner.
• •Highlight Benefits for Children and Families: Focus on how the clothes contribute to a child's comfort, freedom to play, and overall happiness, and how they offer value and peace of mind to parents.
• •Maintain Visual Consistency: Ensure that the tone of the copy aligns with the playful and colorful imagery used in marketing materials and on social media.
• •Engage with the Community: Respond to comments and messages in a friendly and approachable manner, reinforcing the brand's family-oriented values.

Social Perception

Customers generally perceive Polito positively, frequently praising the quality and design of the clothing. The brand is seen as a reliable option for children's apparel in Colombia. Social media engagement indicates a community of parents who appreciate the brand's offerings for their children.

Copy Examples

• •Little adventures call for big comfort! Explore Polito's new collection and let your little one play, laugh, and explore in style. #PolitoKids #HappyChildhood
• •From messy playdates to sweet dreams, Polito has them covered! Discover durable, adorable clothes made with love for your little stars. ✨ #FamilyLove #KidsFashion
• •Dressing up is fun with Polito! Find the cutest outfits that are as unique and vibrant as your child's imagination. Let their personality shine! #PolitoStyle #CreativeKids
• •Quality that keeps up with their energy! Polito clothes are made to last through every jump, tumble, and hug. Because childhood is for making memories, not worrying about clothes. #DurableFashion #PlayAllDay
• •Welcome to the Polito family! We believe in dressing kids in happiness. Soft fabrics, bright colors, and designs that celebrate the joy of being little. Find their new favorite outfit today! #PolitoColombia #KidsJoy