Brand Tone

Youthful & Trendy, Friendly & Approachable, Confident & Playful, Empowering & Glamorous

Brand Values

• •Convenience
• •Affordability
• •Style & Trendiness
• •Quality & Durability
• •Accessibility
• •Entrepreneurial Spirit

Best Practices

• •Know Your Audience (Gen Z Focus): Always write with the target demographic in mind. Use language, references, and humor that resonate with a younger, trend-aware audience. Stay updated on current slang and social media trends (but use them authentically).
• •Emphasize Key Values: Consistently weave in the core values of convenience, affordability, style, and quality into the messaging. For example, highlight "salon look for less," "ready in minutes," "reusable up to 5x."
• •Maintain a Playful & Confident Voice: Use upbeat, positive, and slightly cheeky language. Don't be afraid to use emojis appropriately to add personality, especially on social media. Phrases like "nail game changer" or "your mani's new BFF" fit this tone.
• •Visual & Copy Harmony: Ensure the tone of the copy matches the visuals. If the images are bright, fun, and trendy, the copy should reflect that energy.
• •Engage and Build Community: Use calls to action that encourage interaction (e.g., "Tag a friend who needs these!," "Show us your #PolishMePretty look"). Respond to comments and DMs in the same friendly and approachable brand voice.

Social Perception

Innovative & Convenient Solution, Shark Tank Success Story, Youth-Focused, Mixed Views on Uniqueness/Price, Appreciation for Founder's Drive

Copy Examples

• •Instagram Post (New Collection): 💅✨ Level up your look in literally SECONDS! 🚀 Our NEW 'Dream Daze' press-on collection just dropped and OMG, they’re everything! 😍 Cute, reusable, and won’t break the bank. Who needs a salon when you’ve got Polish Me Pretty? 😉 Tap to shop & unleash your inner glam queen! #PolishMePretty #PressOnNails #NailGameStrong #AffordableGlam #EffortlesslyYOU
• •Website Banner (Homepage): Tired of pricey salon trips? 💅 Get flawless, handcrafted gel press-ons delivered to your door! Polish Me Pretty: Stunning nails, zero fuss. Shop now and find your perfect set!
• •Promotional Email Subject: 🤫 Shhh! Your Secret to Perfect Nails is Inside... Email Body Snippet: Hey Glam Girl! Want salon-worthy nails without the wait (or the cost!)? Polish Me Pretty press-ons are here to rescue your mani game! ✨ Super durable, incredibly cute, and reusable! Click here to discover why we're your new nail besties! [Link to shop]
• •Facebook Ad (Targeting Gen Z): Weekend vibes loading... 💖 Don't let bad nails kill your look! Polish Me Pretty press-ons = instant cool. 😎 Handcrafted designs that pop, last long, and are totally reusable. Get your glam on for less! Shop our insta-worthy nails now! 👇 #PolishMePrettyIn #GenZNails #PressAndGo #NailArtAddict
• •Instagram Story (Interactive Poll): (Image: Two different nail designs) Which Polish Me Pretty vibe are you today? 🤔✨ 💅 Sassy & Bold 🌸 Sweet & Chic Vote now & tap to snag your fave! #NailPoll #PressOnPerfection #MyPrettyPolish