Brand Tone

Confident and Assuring, Luxurious yet Accessible, Friendly and Approachable, Ethical and Caring, Informative and Educational, Aspirational and Empowering

Brand Values

• •Effectiveness
• •Safety
• •Ethical Practices
• •Innovation
• •Quality & Luxury
• •Customer Trust & Transparency
• •Accessibility

Best Practices

• •Always Emphasize Key Values: Consistently weave in core messages like "vegan," "cruelty-free," "PETA-approved," "peroxide-free," "zero sensitivity," and "dentist-formulated/approved" as natural parts of the narrative, not just as tags.
• •Balance Luxury with Accessibility: Use sophisticated yet clear and understandable language. Highlight the premium quality and innovation while reassuring customers that the products are easy to use at home and offer good value.
• •Maintain a Confident but Empathetic Voice: Speak with authority about product benefits and the science behind them, but always address the customer's needs, concerns (like sensitivity), and aspirations for a better smile.
• •Be Genuinely Friendly and Engaging: Especially on social media, use a conversational style, ask questions, respond to comments warmly, and show the human side of the brand (e.g., founder content).
• •Stay Informative and Transparent: Clearly explain how products work, the benefits of key ingredients (like PAP or hyaluronic acid for teeth), and the brand's ethical commitments. Avoid jargon where possible, or explain it simply.

Social Perception

Trusted, Effective, Ethical Choice, High Quality, Gentle, Innovative, Good Customer Service

Copy Examples

• •✨ Introducing your new oral beauty obsession! ✨ Our [New Product Name], crafted with UK dentists, blends cutting-edge science with nature's finest vegan ingredients. Get ready for your most radiant, confident smile yet – with zero sensitivity, always. Because ethical beauty should feel this good. 😉 #PolishedLondon #EthicalBeauty #SmileConfident #NewLaunch
• •Unlock a Dazzling, Sensitivity-Free Smile. Polished London offers clinically proven, dentist-formulated whitening that’s kind to your teeth and our planet. Vegan, cruelty-free, and oh-so-effective. Discover the secret to your polished glow. [Shop Now Button]
• •Tired of whitening products that promise the world but deliver sensitivity? 😔 At Polished London, we do things differently. Our peroxide-free formulas, loved by thousands, give you stunning results without the ouch. Gentle, vegan, and PETA approved. Your dream smile is waiting! Learn more. #ZeroSensitivity #VeganWhitening #PolishedSmile
• •Show us your #PolishedGlow! ✨ We LOVE seeing your incredible results and confident smiles. Our mission? To make award-winning, ethical oral care a joyful part of your routine. Thanks for being on this journey with us! 💖 #PolishedLondonFamily #CrueltyFreeBeauty #SmileTransformation
• •From a Harley Street dream to your bathroom shelf – Polished London was born from a passion for safe, effective whitening that truly cares for your smile. Our founder, Debbie, a cosmetic teeth whitening specialist, knew there had to be a better way. That's why every PETA-approved, vegan formula is crafted with UK dentists, bringing you luxurious, guilt-free results you can trust. Welcome to the future of oral beauty. [Read Our Story Button]