Brand Tone

Inspirational & Empowering, Educational & Generous, Passionate & Artistic, Ethical & Conscious, Elegant & Refined, Approachable & Authentic

Brand Values

• •Artistic Excellence & Mastery
• •Connection with Nature & Femininity
• •Cruelty-Free & Ethical Practices
• •Creativity & Inspiration
• •Quality & Durability
• •Community & Sharing

Best Practices

• •Embody the Artist's Voice: Write as Polina might speak – with passion for art, a gentle guiding tone for education, and a clear stance on ethical values. Infuse copy with words like "luminous," "expressive," "connection," "cruelty-free," and "inspire."
• •Highlight Core Values: Consistently weave in brand values such as artistic quality, the beauty of nature, feminine strength, and the importance of cruelty-free practices into product descriptions, social media posts, and email communications.
• •Speak to Aspirations: Connect with the audience's desire for artistic growth, self-expression, and owning beautiful, meaningful art. Use language that inspires and empowers them on their own creative journeys.
• •Maintain Visual & Textual Harmony: Ensure the elegance and refined aesthetic of Polina's art is mirrored in the language used. Copy should be clear, articulate, and evoke a sense of beauty and quality, just like her visuals.
• •Be Authentic and Educational: Share genuine insights, tips, and stories behind the art. When promoting products, focus on the benefits and the quality, educating the customer about the craftsmanship and ethical considerations, rather than just selling.

Social Perception

Talented & Skilled Artist, High-Quality Products, Generous Teacher, Ethical & Trustworthy, Inspirational Figure, Distinct Style

Copy Examples

• •Unleash your inner artist with the Polina Bright ‘Dream Set’ brushes. Crafted for expressive strokes and exquisite detail, these 100% cruelty-free synthetic brushes glide across your paper, bringing your vision to life with vibrant precision. Feel the art flow.
• •Capture the ethereal beauty of 'Whispers of the Wild.' This limited edition giclée print by Polina Bright brings a touch of serene nature and feminine strength into your space. Printed on archival, 100% cotton paper for a legacy of luminous color.
• •Ready to explore the delicate dance of watercolors? Join Polina Bright in her new YouTube tutorial as she shares her secrets to painting luminous skin tones. Discover the techniques, embrace the process, and let your creativity bloom.
• •She carries the wisdom of the ancient forests in her gaze, a quiet strength that blooms from within. Exploring the profound connection between feminine energy and the wild heart of nature. Original watercolor 'Forest Spirit' now available. #PolinaBrightArt #WatercolorPortrait #FeminineEnergy #NatureInspiredArt
• •Artistic Treasures Await ✨ Cruelty-Free Brushes & Luminous Prints on Sale!