Brand Tone

Enchanting, Artistic, and Mindful

Brand Values

• •Artistic Expression & Individuality
• •Love for Nature & Animals
• •Ethical Production & Sustainability
• •Magic & Wonder
• •Quality & Craftsmanship

Best Practices

• •Create a Brand Voice Style Guide: Document key tone words (e.g., enchanting, artistic, mindful, whimsical, serene, ethical), preferred vocabulary (e.g., "magic," "wonder," "spirit," "sacred," "kindred"), and phrases to avoid (e.g., overly technical jargon, aggressive sales pitches, generic hype).
• •Immerse in the Brand's Visuals and Inspiration: Before writing, revisit the brand's artwork, product designs, and core inspirations (nature, mythology, animals). Let the visual aesthetic inform the language used.
• •Prioritize Storytelling: Instead of just listing product features, weave narratives around the inspiration behind a design, the connection to nature, or the feeling the product evokes. Connect with the "why" behind the brand.
• •Emphasize Values Naturally: Integrate mentions of ethical production, sustainability, and artistry organically within the copy, rather than making them feel like an afterthought or a checklist item. Show, don't just tell.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media captions, email marketing, and any customer communication aligns. Regular review and internal checks can help maintain this consistency.

Social Perception

positive and appreciative

Copy Examples

• •Whispers of the ancient forest, woven into threads of sustainable cotton. Our new 'Moonlit Wolf' hoodie is here to wrap you in magic and ethical warmth. Embrace the wild, wear the wonder. ✨🐺 #PoliArctici #WearableArt #EthicalFashion #EnchantedWardrobe #SlowFashionMagic
• •Transform your sacred space into a haven of dreams. Poli Arctici's magical decor, from celestial tapestries to spirit animal art prints, is crafted with love and a commitment to a kinder Earth. Discover pieces that tell a story. 🌿🌙 Shop now: [Link] #PoliArcticiDecor #MagicalHome #SustainableLiving #ArtForYourSoul
• •Dance with the cosmos in our 'Stardust Meadow' dress. Each design is a hand-drawn reverie, printed on soft, breathable organic fabric. Ethically made for free spirits and conscious hearts, this piece isn't just a dress, it's an experience. Let your soul shine. 🌌 #PoliArctici #ArtisticDress #EcoConscious #CelestialStyle
• •At Poli Arctici, every creation begins with a spark – a love for the untamed beauty of nature, the quiet wisdom of animals, and the timeless allure of magic. We believe in art that's not just seen, but felt; in clothing and decor that honor our planet. Thank you for being part of our enchanted journey. 💖 #OurValues #PoliArcticiStory #ArtAndMagic
• •Poli Arctici: Wearable art & magical decor, ethically crafted for a kinder planet. Weaving nature, myth, and dreams into every piece. ✨🌿 Join our world of wonder. poliarctici.com #EnchantingArt #SustainableStyle