Brand Tone

Helpful and Informative, Friendly and Approachable, Practical and Down-to-Earth, Community-Oriented, Promotional but Value-Driven

Brand Values

• •Tradition and Reliability
• •Wide Selection/Comprehensiveness
• •Quality
• •Customer Service/Support
• •Practical Solutions
• •Local Connection

Best Practices

• •Know Your Audience: Tailor the language for different segments – the DIY homeowner, the farmer, the Tomos enthusiast. While the core tone is consistent, the specific vocabulary and focus might shift.
• •Be Genuinely Helpful: Focus on providing solutions and value rather than just selling. Offer tips, advice, and clear product benefits. This builds trust.
• •Use Clear, Simple Language: Avoid overly technical jargon unless addressing a specialized audience (like specific Tomos parts for enthusiasts). Keep sentences straightforward and easy to understand.
• •Emphasize Value and Reliability: Consistently weave in messages about quality, fair pricing, and the company's long-standing presence in the community.
• •Engage with the Community: When writing social media copy, encourage interaction, ask questions, and respond to comments in a friendly and approachable manner, reinforcing the community-oriented aspect of the brand. Showcasing user projects (with permission) can also be effective.

Social Perception

Trusted Local Retailer, Good Value for Money, Go-To Place for Tomos Parts, Helpful Resource, Generally Positive

Copy Examples

• •Facebook Post (New Product - Gardening Tool): Spring is calling! 🌷 Get your garden ready with our new ergonomic [Product Name]. Designed for comfort and durability, it makes planting a breeze. Stop by Polet Trgopromet or shop online – your dream garden is just a tool away! #GardeningJoy #HomeProjects #TrgoprometTips
• •Instagram Post (Tomos Part): Keep your Tomos running smoothly! 🏍️ Fresh stock of [Specific Tomos Part] just arrived. Quality parts for legendary rides. Swipe up to shop or visit us in Ivančna Gorica. #TomosPower #MopedLife #PoletTrgopromet #Slovenia
• •Website Banner (General Promotion): Everything for Your Home, Garden & Workshop! From the smallest screw to major project supplies, Polet Trgopromet has you covered. 30 years of trusted service. Shop now for great deals!
• •YouTube Video Description (DIY Repair Tip): Tackling a leaky faucet? Don't let it drip-drive you crazy! In this video, we show you a simple fix using [Product X] and [Product Y], available at Polet Trgopromet. Your go-to for practical solutions. Link to products in description. #DIYHome #ProblemSolved #PoletHelps
• •Local Newspaper Ad / Community Newsletter: Your Local Partner for Every Project. Polet Trgopromet in Ivančna Gorica: Supporting our community for over 30 years with quality products for home, garden, construction, and agriculture. Plus, expert carpentry services and all your Tomos needs! Visit us at Ljubljanska cesta 2a.