Brand Tone

Artistic & Appreciative, Natural & Organic, Warm & Joyful, Passionate, Slightly Whimsical/Romantic

Brand Values

• •Respect for Nature
• •Creativity
• •Craftsmanship (Saber Hacer)
• •Freshness
• •Local Support
• •Beauty & Joy

Best Practices

• •Embrace Nature's Language: Consistently use descriptive, sensory language that evokes the textures, scents, and colors of nature and the seasons. Words like "wild," "fresh," "sun-kissed," "dewy," "earthy" can reinforce the brand's connection to the natural world.
• •Highlight Craftsmanship & Seasonality: Regularly tell the story behind the flowers – where they come from (local, seasonal), how the bouquets are crafted by hand, and the inspiration drawn from nature. This reinforces values of respect, creativity, and know-how.
• •Maintain a Warm & Appreciative Voice: Whether responding to comments, writing newsletters, or crafting product descriptions, ensure the tone is friendly, genuine, and expresses gratitude for nature and for customers choosing Polen.
• •Visual & Textual Harmony: Ensure the visual elements (photography style, colors) on all platforms align with the artistic, natural, and slightly whimsical tone of the copy. The images should feel as fresh and inspiring as the words.
• •Educate Gently: Share insights about flower care, the benefits of seasonal flowers, or the stories of local growers. This positions the brand as knowledgeable and passionate, reinforcing its values without being overly technical or preachy. Focus on sharing the joy and respect for floristry.

Social Perception

Perceived as a provider of specialized floral items, such as preserved bridal bouquets. Projects an image of a high-quality, artistic, and nature-conscious floral workshop. Likely neutral to positive, aligning with the brand's self-representation.

Copy Examples

• •Instagram Post (New Seasonal Bouquet): "Embrace the fleeting beauty of autumn with our new 'Golden Hour' bouquet. Handpicked from local fields, each bloom tells a story of the season's gentle farewell. Let nature's artistry fill your home with warmth. #PolenTaller #SeasonalFlowers #MadridFlores #EcoChic"
• •Website Banner (Subscription Service): "Let beauty bloom, effortlessly. Subscribe to Polen Taller and welcome a fresh breath of nature into your space, week after week. Always seasonal, always inspiring. Discover joy, delivered."
• •Product Description (Dried Flower Arrangement): "Whispers of a timeless garden. Our 'Everlasting Embrace' dried bouquet captures the delicate artistry of nature, preserved to bring enduring beauty to your cherished spaces. Crafted with respect, designed to delight."
• •Facebook Ad (Workshop/Event - if they were to offer them): "Connect with creativity and the soul of flowers. Join our [Workshop Name] at Polen Taller and learn to craft your own piece of natural art. We believe in the magic of making things by hand. Limited spots – bloom with us!"
• •Brand Story Snippet (About Us Page): "At Polen Taller, flowers are more than just decoration; they are a conversation with nature. Born from a passion for wild beauty and a respect for the earth's rhythms, we pour our hearts into every handmade arrangement, hoping to share a little piece of that natural wonder with you."