Brand Tone

Youthful and Energetic, Urban and Street-Oriented, Direct and Promotional, Accessible and Inclusive

Brand Values

• •Quality: Products are designed and manufactured with high standards of quality.
• •Style and Design: Unique and outstanding designs that reflect its identity and impact with each collection.
• •Comfort: A key characteristic of their products, alongside unique designs and urban style.
• •Passion for Sports and Healthy Living: Inspiration from skate and surf culture is linked to a passion for sports and a healthy lifestyle.
• •Chilean Identity: A Chilean brand, founded in Chile in 1990, designing its products nationally.

Best Practices

• •Stay True to the Roots: Always infuse the copy with the energy of skate, surf, and urban culture. Use language that resonates with this lifestyle – active, a bit edgy, but approachable.
• •Emphasize Quality and Chilean Origin: Subtly weave in mentions of the brand’s commitment to quality design and its Chilean heritage, as these are key differentiators and sources of pride.
• •Keep it Energetic and Youthful (where appropriate): Especially for social media aimed at younger demographics, use dynamic language, emojis, and calls to action that encourage engagement. Reflect the visual energy of platforms like TikTok in the text.
• •Be Direct and Clear in Promotions: When announcing sales, new products, or store information, be straightforward and easy to understand. Ensure calls to action are prominent.
• •Develop a Core Vocabulary List: Create a list of approved words and phrases that align with the brand (e.g., "urban," "street," "flow," "style," "quality," "comfort," "adventure," "ride") and a list of words to avoid (e.g., overly formal language, overly technical jargon unless product-specific, anything that feels inauthentic to the street/skate culture). This helps maintain consistency across all writers and platforms.

Social Perception

Established and Reputable, Good Quality Products, Associated with Skate/Surf and Urban Style, Accessible through Multiple Channels, Generally Positive Customer Service

Copy Examples

• •Headline: Ride the Urban Wave. Polemic: Style That Moves With You. Body: From city streets to the skate park, our latest collection is built for your life. Quality threads, fresh designs. Shop now at Polemic.cl and feel the difference. #PolemicStyle #UrbanWear #SkateLife
• •Headline: Polemic Kids: Cool Comfort for School & Play. Body: Back to school? Sorted. Discover durable, stylish gear that keeps up with every adventure. Quality that lasts, designs they’ll love. Find the new school collection in stores and online. #PolemicKids #SchoolStyle #BuiltToLast
• •Headline: Weekend Vibe: Unlocked. 🔥 Body: Fresh drops just landed. Cop the look that’s all you. Inspired by the board, designed in Chile. Visit Polemic.cl or your nearest store. #PolemicChile #StreetwearFashion #NewArrivals
• •Headline: 30 Years of Polemic: Quality You Can Trust, Style You Can Own. Body: We’ve been crafting authentic Chilean streetwear since 1990. Our passion for skate, surf, and urban culture goes into every stitch. Experience the legacy. #PolemicSince1990 #ChileanBrand #StreetCulture
• •Headline: Express Yourself. No Limits. Body: Polemic is more than clothing, it’s an attitude. Rock your unique style with our latest tees, hoodies, and accessories. Designed for comfort, made to stand out. What’s your Polemic? #BePolemic #UrbanStyle #SurfSkate