Brand Tone

Bold, unapologetic, empowering, and community-centric. It is fierce, confident, informal, and inclusive, projecting strength, sensuality, and determination.

Brand Values

• •Diversity and Inclusivity
• •Community and Empowerment
• •Sustainability
• •Trust and Customer Focus
• •Respect

Best Practices

• •Speak the Community's Language: Continue using insider terms like "pole babes," "tricks," and "flow" to build rapport and show authenticity.
• •Lead with Empowerment: Frame all copy around the feeling the product gives the wearer—confidence, strength, sensuality, and power, focusing on the dancer's experience.
• •Be Bold and Confident, Never Arrogant: Maintain a self-assured, unapologetic tone using strong, active verbs, celebrating the brand and its customers.
• •Weave Values into Messaging: Regularly and naturally mention diversity, sustainability, and community support in all content, from product descriptions to social posts.
• •Amplify Community Voices: Prioritize user-generated content, testimonials, and ambassador stories to reinforce the brand's community-centric value through real customer experiences.

Social Perception

Pole Junkie is perceived as a trusted authority and an excellent one-stop shop with a great selection of high-quality products. It is seen as highly community-oriented, engaging authentically with the pole community and advocating for relevant issues. The brand is considered both aspirational and accessible, viewed as a major, successful, and ethical company.

Copy Examples

• •Stop scrolling. The [Product Name] just landed. Designed to move with you, shine with you, and empower every single spin. This isn't just a look, it's a feeling. Tap to shop before it's gone. #PoleJunkie #NewArrivals #Polewear
• •Your pole wardrobe is calling... (and it’s on sale!)
• •Unleash Your Unstoppable. From studio day to show day, find the fits that fuel your fire. Shop the world's hottest pole wear.
• •Found your new obsession? We've got the uniform. Welcome to the addiction! At Pole Junkie, we celebrate every part of the journey. From your first climb to your dream trick, we've got the gear to make you feel confident and secure. Shop our curated starter kits and get 10% off your first order!
• •Why blend in when you were born to stand out? The [Set Name] is for the bold, the bright, and the unapologetically fierce. With its second-skin fit and eye-popping color, it’s engineered for performance and designed to make a statement. Go ahead, show them what you’ve got.