Brand Tone

Irreverent, playful, audacious, confident, inclusive, provocative, edgy, empowering, collaborative, creative

Brand Values

• •Self-Expression and Individuality
• •Inclusivity and Community
• •Quality and Craftsmanship
• •Boldness and Unapologetic Confidence
• •Playfulness and Fun

Best Practices

• •Embrace the 'Filth': Don't shy away from provocative and playful language. Words like 'filth,' 'drama,' and 'chaos' are part of the brand's DNA. Use them confidently to connect with the target audience.
• •Champion Unapologetic Confidence: Every piece of copy should empower the reader. Use strong, active language that encourages self-expression and celebrates individuality. Phrases like 'play by your own rules' and 'harness your power' should be recurring themes.
• •Speak the Language of the Community: Continue using informal language, slang, and cultural references that are relevant to the pole dance and festival communities. This builds authenticity and trust.
• •Balance Edge with Inclusivity: While the tone is edgy, the messaging must remain inclusive. Ensure that copy speaks to people of all genders, body types, and identities, reflecting the brand's visual marketing.
• •Highlight the Craftsmanship: Always reinforce the value of 'handmade in Melbourne.' This justifies the price point and appeals to customers who value quality and artistry over mass production.

Social Perception

Pole Daddy is perceived as an authentic and integral part of the pole dance and festival scenes. Customers see it as a brand 'for us, by us,' one that understands and celebrates their culture. The quality of the handmade products is highly respected, and the brand is seen as a go-to for unique, statement pieces. The inclusive and body-positive marketing is a significant factor in its positive social perception. The brand's messaging reflects the modern, empowering perspective of pole dance as a sport and art.

Copy Examples

• •Unleash your inner chaos. Our new [Harness Name] is here to make a scene. Handcrafted in Melbourne for maximum drama and zero apologies. Ready to play by your own rules? #PoleDaddy #HarnessYourPower
• •Subtle was never the assignment. Shop our collection of harnesses and accessories, designed to be as unforgettable as you are. Built to move, made to show off. [Shop Now]
• •Hey Party Demon, Your weekend just got an upgrade. We've dropped a new collection of accessories that are practically begging for a dance floor. From rhinestone chaos to vinyl realness, we've got the filth your fit has been missing. [Get Filthy]
• •Festival season is calling, and it's demanding more drama. Don't just show up, make an entrance. Our circuit-ready harnesses are designed to survive a death drop and a darkroom. Find your fantasy. #PoleDaddy #FestivalFashion
• •Your essentials have never looked so good. The Ultimate Pouch is the attitude enhancer your jockstrap has been begging for. Big enough for your phone, keys, and questionable decisions. #PoleDaddy #Details