Brand Tone

Edgy & Provocative, Confident & Empowering, Inclusive & Sex-Positive, Authentic & Community-Focused, Direct & Helpful (Customer Service)

Brand Values

• •Self-Expression & Individuality
• •Boldness & Non-Conformity
• •Inclusivity
• •Quality & Design
• •Creativity & Innovation
• •Community Connection
• •Sex Positivity
• •Customer Satisfaction

Best Practices

• •Stay Fearless: Consistently use bold, confident, and direct language. Don't dilute the "kinky," "fetish-inspired," and "unapologetic" voice that defines the brand.
• •Amplify Inclusivity and Empowerment: Regularly reinforce messages of self-expression, individuality, and acceptance for all identities. Ensure visual and textual content is welcoming and representative.
• •Speak the Vernacular of the Scene: Authentically use language and cultural references that resonate with the techno, rave, festival, and kinky communities to build genuine connections.
• •Infuse Quality and Craftsmanship: While the aesthetic is edgy, subtly remind the audience of the "high-quality" materials and design to underscore value.
• •Channel the Berlin Underground Spirit: Ensure all copy feels authentic to the brand's roots, avoiding a generic corporate tone. Engage with the community and reflect its unique energy and ethos.

Social Perception

Strong Appeal to Target Niche, Unique & Distinctive, Empowering, Generally Trustworthy with a Note on Pricing

Copy Examples

• •(New Collection Launch): Rewrite the rules. The new [Collection Name] has landed. For the nights that become legend. Shop now – if you dare. #PoleVonBerlin #UnapologeticFashion #BerlinUnderground
• •(Festival Season Post): The beat. The lights. The tribe. This is your season. Dress accordingly. Pole outfits built for the relentless energy of the rave. Explore the festival edit. #PoleBerlin #RaveCulture #FestivalStyle #TechnoFashion
• •(Brand Statement for Social Media Bio): Pole von Berlin: Kinky. Bold. Unfiltered. Fashion for self-expression beyond the norm. Rooted in Berlin's techno scene. For every body, every identity.
• •(User-Generated Content Campaign): You are the canvas. You are the statement. Show us your Pole. Tag @polevonberlin & #PoleDevotees to be featured. Join the global collective of self-expression. #PoleCommunity #MyPoleStyle #KinkyAndProud
• •(Highlighting Inclusivity): No apologies. No compromises. Just pure expression. Our designs are for every human who dares to be different. Discover styles that fit you, not the mold. #PoleForAll #InclusiveKink #FashionIsFreedom #HeTheySheWe