Brand Tone

Approachable and Friendly, Knowledgeable and Passionate, Service-Oriented, Enthusiastic and Trendy

Brand Values

• •Quality Craftsmanship
• •Style and Trend Awareness
• •Customer Satisfaction
• •Authenticity
• •Heritage/Tradition (potentially)

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to. For Poldo Calzature, this means balancing the language of quality and craftsmanship (for discerning buyers) with the more informal, trend-aware language seen on their TikTok (for a broader, potentially younger audience). Use relatable terms and a friendly demeanor.
• •Highlight Core Values Consistently: If "Made in Italy," "quality," and "comfort" are key values, ensure these are woven into product descriptions, social media posts, and ad copy naturally and regularly. Don't just state them; show them through specific details and benefits.
• •Be Authentic and Personable: The success of their TikTok suggests that a personal, authentic touch resonates. Let the passion for shoes shine through. Use "we" and "you" to create a direct connection. Share insights, styling tips, or even a bit of behind-the-scenes content where appropriate.
• •Adapt Tone to Platform, But Keep Core Identity: While the tone on TikTok might be more playful than a formal product description on the website, the underlying brand personality (friendly, quality-focused, enthusiastic about shoes) should remain consistent. The core message shouldn't get lost, even if the delivery style varies.
• •Create a Simple Tone of Voice Guide: Even a brief guide outlining key brand voice attributes (e.g., "Friendly, not formal," "Enthusiastic, not pushy," "Knowledgeable, not pretentious"), along with examples of "do's and don'ts," can help anyone writing copy for the brand to stay consistent. This ensures that whether it's a tweet, an Instagram caption, or a website update, the brand sounds like Poldo Calzature.

Social Perception

Local Presence, Multi-Brand Retailer, Emerging Online Personality, Limited Widespread Online Reviews

Copy Examples

• •Headline: Step Up Your Style Without Sacrificing Comfort. Body: Tired of choosing between looking good and feeling good? At Poldo Calzature, we bring you the best of both worlds! Discover our latest collection of [Brand Name/Type of Shoe, e.g., "Italian leather boots" or "Hoff sneakers"], crafted for quality and designed to turn heads. Walk this way for happy feet! #PoldoStyle #ComfortAndChic
• •Headline: Made in Italy, Loved Everywhere. ✨ Body: There's a reason "Made in Italy" means quality. Experience the difference with our handpicked selection of genuine leather footwear. From timeless classics to the freshest trends, find your perfect pair at Poldo Calzature. Quality you can feel, style you'll love. Visit us in-store or online! #ItalianCraftsmanship #ShoeLove
• •Headline: TikTok Made You Buy It? We Got It! 😉 Body: Spotted the latest shoe trend blowing up your For You Page? Chances are, we've got it at Poldo Calzature! We're always on the hunt for the hottest styles and comfiest kicks. Check out what's new from [Popular Brand, e.g., "Blundstone" or "Alexander Smith"] and give your wardrobe an upgrade! #TrendyKicks #PoldoFinds
• •Headline: Your Feet Deserve the Best. (And So Does Your Wardrobe!) Body: Investing in great shoes is investing in yourself. At Poldo Calzature, we stock only the brands we trust for quality, durability, and standout style. Whether you're after rugged boots, sleek heels, or everyday sneakers, we’re here to help you find your sole-mate. #QualityFootwear #TreatYourFeet
• •Headline: From Turin with Love (and Great Shoes!) Body: Poldo Calzature: your friendly neighborhood shoe experts in Turin, now shipping all over Italy! We're passionate about bringing you amazing footwear from brands you know and new designers you'll adore. Got a question? Just ask! We love talking shoes. #ShopPoldo #TorinoStyle