Brand Tone

Informative & Tech-Oriented, Reliable & Trustworthy, Helpful & Supportive, Promotional & Direct, Community-Engaging

Brand Values

• •Safety & Security
• •Quality & Performance
• •Innovation & Technology
• •Customer Focus
• •Reliability

Best Practices

• •Prioritize Clarity and Detail: When describing products, clearly explain technical features (e.g., "Sony STARVIS sensor," "Super HDR," "2K QHD resolution") and translate them into tangible benefits for the user (e.g., "clearer footage at night," "more detail in bright and dark areas," "sharper image for license plate recognition").
• •Emphasize Reliability and Security: Consistently use words and phrases that convey trust, safety, and peace of mind (e.g., "unblinking witness," "secure your journey," "reliable recording," "protect yourself"). Highlight features like G-sensors and secure file formats (TS stream).
• •Maintain a Helpful and Supportive Stance: Frame copy in a way that shows the brand is there to help the customer (e.g., "Experience superior clarity," "Drive with confidence," "Effortless footage management"). Always provide clear pathways for support or more information.
• •Be Direct and Action-Oriented in Promotions: When announcing sales or new products, use clear calls to action (e.g., "Explore the range," "Shop now," "Learn more at [website]"). Make the value proposition evident.
• •Localize and Engage (especially for social media): Continue using Traditional Chinese for the primary audience. Actively solicit user experiences, share relevant local driving news or tips (if appropriate), and respond to comments and questions promptly to build community and trust. Highlight any local partnerships or features specifically beneficial for Taiwanese drivers.

Social Perception

Positive for Product Performance, Trusted Local Distributor, Technologically Advanced, Good Value (for featured models), Associated with the Global Polaroid Brand

Copy Examples

• •Headline: Drive with Confidence, Day or Night. Polaroid Dashcams – Your Unblinking Witness. Body: Never miss a critical moment. With advanced Sony STARVIS sensors and Super HDR technology, our dashcams deliver crystal-clear 2K footage, ensuring license plates and details are captured accurately, even in low light. Secure your journey, secure your peace of mind. #PolaroidCarCam #DriveSafe #TechForRoads
• •Headline: Night Drives? No Problem. Experience Superior Clarity with Polaroid Night Vision. Body: Don't let darkness compromise your safety. Our dashcams feature F1.6 large aperture lenses and advanced 3D noise reduction for exceptional night vision performance. See everything, clearly. Protect yourself and your vehicle 24/7. #DashcamSafety #NightVision #PolaroidTech
• •Headline: Smart Protection, Seamless Integration. The Polaroid Dashcam & MyCAM App. Body: Record, review, and share your driving footage effortlessly. Our Wi-Fi enabled dashcams connect seamlessly with the MyCAM app, allowing for instant playback, downloads, and settings adjustments right from your smartphone. Plus, with OTA updates, your dashcam always stays ahead. #SmartDriving #ConnectedCar #PernisTaiwan
• •Headline: Built for Taiwan Roads. Reliable Recording, Rain or Shine. Body: From sudden downpours to bustling city streets, trust Polaroid dashcams, brought to you by Pernis Taiwan. Featuring robust designs, TS stream for fail-safe recording, and G-sensor collision lock, we ensure your crucial footage is always saved when you need it most. #TaiwanDriving #ReliableTech #SafetyFirst
• •Headline: More Than Just a Camera: Your Partner in Road Safety. Body: With features like GPS tracking, speed alerts, and even AI-powered blind spot detection on select models, Polaroid dashcams actively enhance your driving awareness. Invest in proactive safety. Explore the range at pernis.com.tw. #AdvancedSafety #DrivingAssistant #PolaroidInnovation