Brand Tone

Story-Driven & Authentic, Ethical & Conscious, Warm & Approachable, Appreciative of "Little Luxuries", Inspirational & Empowering

Brand Values

• •Ethical & Fair Trade
• •Artisan Support & Connection
• •Quality & Craftsmanship
• •Sustainability & Environmental Responsibility
• •Meaningful Consumption
• •Community & Collaboration
• •Transparency

Best Practices

• •Lead with the "Why": Always connect products back to the core values of ethical sourcing, artisan empowerment, and meaningful consumption. Don't just sell a product; sell the story and the impact.
• •Humanize the Brand: Use storytelling to highlight the artisans, their communities, and their craft. Share names, faces (with permission), and personal anecdotes to build connection.
• •Emphasize Quality through Craftsmanship: Detail the traditional techniques, natural materials, and care that go into each product, reinforcing the value and longevity of artisanal goods.
• •Maintain a Warm and Inclusive Voice: Use language that is inviting, appreciative, and makes customers feel like part of a conscious community. Avoid overly corporate or transactional jargon.
• •Be Transparent and Specific: When discussing ethical practices or sustainability, provide concrete examples and details (like their sustainability report or artisan partnerships) to build credibility and reinforce the brand's commitment.

Social Perception

Highly Regarded for Ethics, Positive Customer Experience, Trusted Brand, Associated with Quality and "Little Luxuries", Eco-Conscious, Supportive of Artisans

Copy Examples

• •Product Description (Alpaca Throw): "Wrap yourself in more than just warmth. Our [Product Name] Alpaca Throw is a story woven by artisans in the Andes, a testament to generations of skill and a commitment to fair partnership. Feel the silky softness, know its ethical journey, and bring a piece of meaningful craftsmanship into your home."
• •Social Media Post (Instagram): "Meet Maria, the artisan behind our vibrant [Product Category] collection from Ecuador. 🇪🇨 Every stitch tells a tale of tradition, resilience, and the beauty of handmade. By choosing POKOLOKO, you're not just acquiring a unique piece; you're empowering Maria and her community. Discover the story, cherish the craft. #ArtisanMade #FairTrade #EthicalHome #POKOLOKO"
• •Email Newsletter Subject Line: "Stories Woven In: New Arrivals + The Artisans Behind Them ✨"
• •Website Banner: "Beyond the Product: Discover Ethically Sourced Goods with Soul. Every POKOLOKO piece connects you to the maker and their story."
• •About Us Snippet: "We believe every item should have a story worth telling. At POKOLOKO, we journey off the beaten path to bring you unique, artisan-made treasures that enrich your life and honor the hands that made them. Ethically traded, sustainably sourced—that's the POKO promise."