Brand Tone

Fresh, Youthful, and Direct

Brand Values

• •Customization & Choice
• •Freshness & Quality
• •Convenience
• •Health-Consciousness

Best Practices

• •Prioritize Visuals: Continue to use high-quality, vibrant, and appetizing photography as the primary communication tool. The freshness and color of the food naturally convey the brand's core values.
• •Keep Language Simple and Direct: Use clear, concise, and action-oriented language. Avoid overly complex or formal phrasing. The tone should be confident and energetic, just like a "ninja."
• •Sell the Experience, Not Just the Food: Frame the narrative around customization and personal creation. Use phrases like "your way," "create," "build," and "customize" to empower the customer and make the experience about their choices.
• •Engage with a Youthful Spirit: Incorporate relevant emojis and a conversational style in social media interactions. Respond to comments and messages quickly and in a friendly, approachable manner to build a community.
• •Highlight What Makes You Special: Consistently emphasize the unique selling points: the freshness of the ingredients, the "ninja" theme of speed and skill, and the extensive customization options that set the brand apart from competitors.

Social Perception

The public perceives Pokè ninja as a reliable and high-quality option for fresh, customizable pokè in Bergamo. They are seen as one of the top choices for poke in the area. Customers appreciate the ability to tailor their bowls with a wide variety of fresh ingredients. The brand is viewed as modern and convenient, particularly by users of food delivery and loyalty apps. The overall sentiment is positive, with a reputation for good food and efficient service.

Copy Examples

• •Instagram Post (Image of a colorful, custom pokè bowl): Headline: Your perfect bowl is waiting. Body: Why settle for less when you can have it all? Fresh salmon, creamy avocado, crunchy onions, and your favorite sauce. Build your masterpiece with our app. #PokeNinja #BergamoFood #YourBowlYourRules
• •Facebook Ad (Carousel showing different ingredient combinations): Headline: Tired of the same old lunch? Body: Unleash your inner ninja and craft a lunch that’s 100% you. With dozens of fresh, vibrant ingredients, the possibilities are endless. Fast, healthy, and delicious. Tap 'Order Now' to create your custom pokè!
• •Website Banner (Homepage): Headline: The Freshest Pokè in Bergamo. Your Way. Body: We provide the quality ingredients. You provide the inspiration. Start building your dream bowl now.
• •Promotional Email: Subject: A Ninja-level deal just for you! Body: Hi [Customer Name], conquer your hunger! This week only, add extra protein to any large bowl for free. Because you deserve it. Use code: POWERUP at checkout.
• •Instagram Story (Poll): Visual: A split screen showing a picture of salmon and a picture of tofu. Text: What’s your protein power? Poll Options: 🔥 Salmon Squad vs. 🌱 Tofu Team