Brand Tone

Aspirational, Passionate, Community-Oriented, Inclusive, Confident, Edgy, Enthusiastic, Engaging

Brand Values

• •Passion for Poker
• •Freedom & Independence
• •Community & Identity
• •Quality & Style
• •Aspiration

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the tone (e.g., "Aspirational, Community-Focused, Confidently Edgy"), lists approved vocabulary/phrases, and words/tones to avoid. Share this with anyone creating content.
• •Know Your Audience Deeply: Continuously research and understand the language, aspirations, pain points, and humor of dedicated poker players, especially those who identify with or aspire to a "nomadic" or travel-intensive lifestyle.
• •Tell a Consistent Story: Ensure all copy, from product descriptions to social media updates, reinforces the core narrative of Poker Nomads – the passion for the game, the freedom it can offer, and the community around it.
• •Use "We" and "You" Strategically: Employ "we" to foster a sense of community and shared passion (e.g., "We are Poker Nomads"). Use "you" to speak directly to the customer's aspirations and needs (e.g., "Your journey starts here").
• •Review and Refine: Regularly audit your content across all platforms to ensure it aligns with the established tone. Get feedback, see what resonates, and be prepared to make small adjustments to keep the voice fresh yet consistent.

Social Perception

Niche, Emerging, Lifestyle-Focused, Visually Appealing (to its target), Community Builder (aspirational)

Copy Examples

• •Product Ad (Hoodie): "Stack chips, not comforts. Our 'All In' Hoodie isn't just a statement; it's your armor for marathon sessions and victory laps. Crafted for the relentless, designed for the Nomad. Where will poker take you next? #PokerNomads #GrindInStyle"
• •Social Media Engagement Post: "What's the one poker destination that's at the TOP of your travel list? Drop your dream spot in the comments below! Let's see where the Nomads want to roam. 🌍♠️ #PokerTravel #NomadLife #Community"
• •Website Banner: "Beyond the Felt. Beyond Borders. This is Poker Nomads. Gear up for your journey."
• •Email Subject Line (New Collection): "Unleash Your Inner Nomad: The New Collection Has Landed."
• •Instagram Story Poll: "Early morning grind or late-night shark? ☀️🌙 What kind of Poker Nomad are you? VOTE NOW! #PokerLifestyle #PokerPlayer"