Brand Tone

Playful, enthusiastic, creative, community-focused, and nostalgic

Brand Values

• •Love for Animals/Pets
• •Personalization and Uniqueness
• •Community
• •Supporting Artists
• •Joy and Passion

Best Practices

• •Embrace Playful & Enthusiastic Language: Use vibrant, energetic words. Incorporate puns related to pets and Pokémon. Keep the tone light, fun, and engaging, reflecting the joy of pet ownership and gaming nostalgia.
• •Highlight Personalization and Uniqueness: Emphasize that each piece is "custom-made," "hand-drawn," and "one-of-a-kind." Focus on how the product captures the individual essence of the pet.
• •Foster a Sense of Community: Use inclusive language ("Join our PokePet family," "Share your creation"). Encourage user-generated content and interaction. Run contests and feature customer pets regularly.
• •Tap into Nostalgia: Leverage the emotional connection many have with the Pokémon franchise. Use terms and concepts that resonate with fans, while being careful about trademark implications (as per their disclaimer).
• •Be Transparent and Address Concerns (Crucial for Rebuilding Trust): While maintaining a positive aspirational tone, it's vital to also improve and transparently communicate about quality control, customer service responsiveness, and accurate delivery timelines.

Social Perception

Viewed by many as a source of unique, fun, and heartfelt gifts, especially for Pokémon fans and pet owners. They are seen as creative and offering a novel way to celebrate pets. Their social media shows a vibrant community sharing their pet creations.

Copy Examples

• •Unleash Your Pet's Inner Pokémon! 🐾✨ Transform your furry, scaly, or feathered friend into a legendary PokePet. Our artists hand-draw your companion into a custom trading card, ready for adventure. Get yours and let the battles of cuteness begin!
• •The Ultimate Gift for the Trainer in Your Life! 🎁🐕 Is your bestie a Pokémon master and a pet fanatic? Surprise them with a one-of-a-kind PokePet canvas, featuring their beloved companion as their very own Pokémon. It's more than a gift; it's a cherished memory.
• •From Fur-iend to Legend! ✨ Our global team of artists is ready to Pokéfy your pet! Every detail, from their quirky smile to their signature pose, captured in a unique piece of art. Join the PokePet community and celebrate your amazing animal companion!
• •Remember your beloved companion in a truly special way. Our PokePet memorial cards offer a heartfelt tribute, capturing the spirit and joy of your pet in a timeless design. Keep their legend alive. ❤️
• •Why just play Pokémon when your pet can BE one? 😼 Get your paws on custom PokePet blankets, phone cases, and more! Show off your unique bond and your love for the iconic series. Catch 'em all... as custom art!