Brand Tone

Friendly, Enthusiastic, and Community-Focused

Brand Values

• •Integrity and Trust
• •Community
• •Passion
• •Fun and Excitement

Best Practices

• •Lead with Passion: Always let a genuine enthusiasm for Pok mon shine through in your copy. Use energetic and positive language that reflects the excitement of the hobby.
• •Use "We" and "You": Foster a sense of community by using inclusive language. Frame communications as a conversation between the brand ("we") and the customer ("you"), making them feel like part of the group.
• •Highlight the Shared Experience: Focus on the "why" behind the purchase —the fun, the community, the thrill of the pull. Instead of just selling a product, sell the experience of enjoying that product with others.
• •Stay Authentic and Transparent: Continue to share the story of the brand's founders. Be open about how the "Rip & Ship" works and maintain the high standard of integrity that has earned customer trust. This builds loyalty beyond the transaction.
• •Keep it Conversational: Write like you speak. Use a friendly, approachable tone across all platforms. Ask questions in social media captions to encourage engagement and make your posts feel like the start of a conversation, not just an announcement.

Social Perception

PokePerkCards is perceived very positively by its direct customers and community. They are seen as Trustworthy, Engaging and Fun, and Community-Oriented.

Copy Examples

• •✨ NEW SET ALERT! ✨ The latest Pok mon TCG expansion has landed at PokePerkCards! We're talking epic new Pok mon, stunning art, and chase cards you won't want to miss. Ready to start the hunt? Join our live Rip & Ship tonight at 8 PM EST and pull your new favorite card with the community! Link in bio to shop the collection. #PokemonTCG #NewSet #PokePerkCards #CardCollector #RipnShip
• •(Video showing high-energy clips of past "hits" being pulled) On-screen text: 🔥 IT'S GOING DOWN TONIGHT! 🔥 Mystery Bags, $1 Auctions, and EPIC bounties! You know the vibes. We're going live at 8 PM EST. Don't be late, you might miss a grail pull! Caption: The best community in the TCG is getting together. Will we see you there? #PokemonCards #LiveStream #CardPull #CommunityVibes #PokePerkCards
• •From Two Friends to a Thriving Community. At PokePerkCards, we share your passion. Find the latest sets, join our daily live breaks, and experience the excitement of collecting with people who get it. Welcome to the family.
• •New to collecting Pok mon cards? It can be a wild world out there! At PokePerkCards, we’re all about integrity, community, and the pure fun of the hobby. Check out our beginner-friendly guides and join a live stream to see what we're all about. No pressure, just good times and great cards. Shop now! #PokemonCollector #BeginnerCollector #TCGCommunity #PokePerkCards
• •💥 You're Invited: Vintage Packs & Community Night! Body: Hey [Name]! Ready for a throwback? This Friday, we're cracking open some legendary vintage packs live on stream! It's nights like these that make our community so special, and we want you there with us. Grab your packs now and let's chase some history-making pulls together!