Tono de Marca

Passionate, Collector-Focused, and Reassuring

Valores de Marca

• •Quality and Protection
• •Community and Understanding
• •Innovation for Collectors

Mejores Prácticas

• •Embrace the Collector's Language: Always use terminology that is native to the Pokémon TCG community (e.g., "slabs," "grails," "toploaders," "holos"). This authenticates the brand and reinforces the "by collectors, for collectors" value.
• •Lead with the "Why," Not Just the "What": Instead of just listing features ("faux leather cover"), explain the benefit from a collector's point of view ("a durable, premium feel that looks great on your shelf and protects from spills"). Connect every feature back to the core values of protection and quality.
• •Build a Social Media Presence Focused on Community: Create social media accounts (especially Instagram and TikTok) to showcase the products in use. Share user-generated content, run polls for new product colors or features (as they have done before), and engage in conversations about the hobby. This will build trust and counter the negative perception from automated review sites.
• •Tell Your Story Consistently: The "About Us" narrative is compelling—collectors who couldn't find the right product, so they made it themselves. This story should be woven into social media profiles, ad copy, and email campaigns to build a personal connection with the audience.
• •Maintain a Responsive and Transparent Customer Service Voice: Continue to respond to public reviews, both positive and negative, in a professional and personal manner. Being transparent about shipping times or stock issues, as seen in the response from "Louka," builds significant trust, especially for an online-only brand.

Percepción Social

Positive among existing buyers who praise product quality and design; however, suspicious to outsiders due to lack of social media presence and newness of domain, leading to perceptions of risk.

Ejemplos de Copy

• •Your grails are safe with us. Stop hiding your collection in boxes. Our Toploader Binders were designed by collectors who get it. It’s not just storage; it’s the display your best cards have been waiting for. #PokeCase #PokemonTCG #CardCollector
• •Finally. A Binder for the Real Collector. Built for toploaders, designed for display, and crafted for ultimate protection. Give your collection the home it deserves.
• •We know the feeling. The thrill of the pull, the satisfaction of sliding it into a toploader. But then what? Our exclusive binder is the answer. With reinforced, ringless pages and a dust-resistant zipper, every card is both perfectly protected and ready to be admired.
• •That shoebox under your bed is not a collection. Your Pokémon cards are more than just cardboard—they're memories, trophies, and investments. It's time to treat them that way. Explore our range of premium toploader binders and see why collectors are making the switch.
• •Poke Case was born from a simple problem: we couldn't find a binder that could protect our most valuable cards—the ones already in toploaders. So we made one. We are a team of dedicated Pokémon TCG enthusiasts in France, and we create every product with a single mission: to offer the quality, protection, and style that our own collections deserve.