Brand Tone

Expert, Quality-Oriented, Trustworthy, Traditional, Customer-Focused, Enthusiastic, Passionate

Brand Values

• •Quality
• •Freshness
• •Variety
• •Service
• •Tradition & Heritage
• •Integrity & Trust
• •Community & Environmental Consciousness

Best Practices

• •Prioritize "Quality" and "Freshness": These are core values and should be consistently communicated. Use descriptive language that evokes the superior nature of the products (e.g., "pristine," "ocean-fresh," "peak flavour").
• •Emphasize Expertise: Highlight the knowledge of the fishmongers and the careful selection process. Phrases like "expertly selected," "our seasoned fishmongers," or "ask our specialists" reinforce this.
• •Maintain a Professional yet Approachable Voice: The tone should be confident and authoritative, reflecting their experience, but also welcoming and helpful to all customers, from seasoned chefs to home cooks.
• •Leverage Heritage and Trust: Subtly weave in their long history and reputation as a trusted Montreal establishment to build credibility.
• •Focus on the Customer Benefit: While detailing product features (like variety or sourcing), always tie it back to how it benefits the customer – a more delicious meal, a healthier option, a successful dinner party, or the ease of online shopping.

Social Perception

Highly Regarded, Go-To for Quality Seafood, Reliable & Knowledgeable Source, Premium, but Worth It, Innovative

Copy Examples

• •Headline: Experience the Freshest Catch, Every Day. Body: For over 50 years, Poissonnerie La Mer has been Montreal's trusted source for exceptional seafood. Our experts hand-select the finest fish and shellfish from around the globe, ensuring unparalleled quality and flavour for your table. Taste the difference tradition makes.
• •Headline: From Our Docks to Your Door. Uncompromising Freshness. Body: Why settle for anything less than the best? At La Mer, we're passionate about providing the widest variety of pristine seafood. Order online for convenient delivery and let our expert fishmongers prepare your selection to perfection, free of charge.
• •Headline: The Chefs' Choice, Now Yours. Body: Discover why Montreal's leading chefs rely on Poissonnerie La Mer. Our commitment to daily arrivals and rigorous quality standards means you're always getting restaurant-worthy seafood at home. Explore over 200 varieties and elevate your next meal.
• •Headline: More Than a Fish Market. A Legacy of Quality. Body: Since 1968, we've built our reputation on trust, expertise, and an unwavering dedication to the finest seafood. Let our knowledgeable team guide you through our extensive selection and share the passion that makes La Mer an institution.
• •Headline: Your Culinary Adventure Starts Here. Body: Planning a special dinner or simply craving the taste of the ocean? Poissonnerie La Mer offers an unmatched selection of fresh fish, oysters, shellfish, and more. Ask our experts for cooking tips and recipe inspiration. Freshness guaranteed.