Brand Tone

inspirational, spiritual, and educational

Brand Values

• •Holistic Well-being
• •Meaning and Purpose
• •Authenticity and Craftsmanship
• •Empowerment

Best Practices

• •Focus on "Why," Not Just "What": Always lead with the purpose and spiritual benefit of the product. Instead of saying "Buy this amethyst necklace," explain "Invite calming energy and mental clarity into your life with the soothing power of amethyst."
• •Use an Inspirational Vocabulary: Maintain a consistent lexicon of spiritual and empowering words. Terms like "align," "balance," "harmonize," "cleanse," "empower," "journey," and "vibration" should be central to your copy.
• •Educate Before You Sell: Frame product descriptions and blog posts as educational content. Explain the meaning of the chakras, the properties of a crystal, or the purpose of an Orgone pyramid. This builds trust and positions the brand as an authority.
• •Maintain a Gentle, Guiding Tone: Avoid urgent, high-pressure sales tactics ("Limited time only!," "Sell out risk!"). The tone should remain calm, inviting, and reassuring, reflecting the nature of the products themselves.
• •Speak Directly to the Customer's Journey: Use "you" and "your" to make the copy personal. Acknowledge the customer's search for balance, peace, or growth, and position the jewelry as a partner on that path. Example: "Your path to spiritual alignment starts here."

Social Perception

trusted guide in the spiritual wellness space

Copy Examples

• •Find your center and align your energy. Our 7 Chakra Orgone Pyramid is more than a beautiful object; it's a powerful tool to harmonize your spiritual body. Handcrafted to channel universal energy, it helps balance your chakras, turning stagnant vibrations into positive, life-affirming flow. Begin your journey to inner peace today.
• •Adorn Your Soul. Discover jewelry that doesn't just decorate your body, but empowers your spirit. Welcome to Poison Jewels, where every piece has a purpose.
• •Feeling unbalanced? Your energy is calling for this.
• •Poison Jewels was born from a belief that what we wear should be meaningful. We are not just jewelers; we are guides on a spiritual journey, curating powerful, energy-infused pieces designed to help you connect with your higher self and live in harmony.
• •What energy are you inviting in today? Whether it's the grounding force of Black Tourmaline or the loving vibration of Rose Quartz, choose a piece that aligns with your intention. #PoisonJewels #EnergyHealing #CrystalJewelry #SpiritualJourney #MindfulLiving