Tono de Marca

passionate, approachable, and slightly edgy

Valores de Marca

• •Authenticity and Passion
• •Quality Craftsmanship
• •Customer-Centricity
• •Inclusivity
• •Sustainability

Mejores Prácticas

• •Embrace the "Legend" Narrative: Consistently use language that empowers the customer, referring to them as "legends," "rebels," and individuals with "bold, beautiful style."
• •Stay Passionate and Authentic: Let the genuine love for retro and rockabilly culture shine through in all communications. Use enthusiastic and expressive language.
• •Be Transparent and Informative: Clearly communicate the benefits of the made-to-order process and be upfront about potential wait times. This builds trust and manages customer expectations.
• •Foster Community Engagement: Actively feature customer photos on social media, respond to comments and reviews in a friendly and personal manner, and create content that resonates with the subculture.
• •Maintain a Consistent Visual Identity: Ensure that all visuals, from product photography to social media graphics, align with the retro, edgy, and high-quality aesthetic of the brand.

Percepción Social

largely positive. Customers frequently praise the brand for the quality and uniqueness of their clothing, durability, vibrant non-fading prints, accurate sizing, and comfortable fit. Customer service is consistently lauded as excellent, with helpful and direct communication. The made-to-order process is accepted due to quality and sustainability. An active social media presence fosters community.

Ejemplos de Copy

• •Unleash your inner rebel. Our new line of rockabilly shirts is here to add some edge to your style. Crafted for legends, built to last. #PoisonArrowRetro #RockabillyStyle #MensVintageFashion
• •Tired of the mainstream? Step into timeless elegance with our stunning collection of vintage-inspired dresses. Perfect for turning heads and telling your own story. Shop the look now! #VintageDresses #RetroFashion #PinupStyle
• •A Decade of Defiant Style. Dressing Legends Since 2015. Welcome to the Rebellion.
• •Worth the wait. This exclusive dress is crafted just for you. Made with high-quality, non-wrinkle fabric, it’s a timeless piece for your forever wardrobe. Please allow up to 30 days for our artisans to create your unique garment.
• •🔥 Fresh Threads for the Fearless 🔥 New Arrivals are Here!