Brand Tone

Empathetic & Understanding, Confident & Skilled, Inspirational & Empowering, Approachable & Genuine, Professional

Brand Values

• •Self-Love and Confidence
• •Authenticity
• •Quality & Craftsmanship
• •Customer-Centricity
• •Empowerment

Best Practices

• •Showcase Skill with Humility and Passion: Confidently talk about your expertise and the quality of your work, but always tie it back to the client's benefit and your genuine desire to help them (as seen in the founder's story)
• •Emphasize the 'lifestyle' aspect: Reinforce that Poised Beautee is more than just a service; it's a means to help women feel good in their skin.
• •Highlight client interactions: Show client testimonials and positive reactions to showcase the transformative impact of the services.
• •Maintain a balance between professionalism and approachability: Ensure content reflects both expertise and a genuine connection with clients.
• •Focus on empowerment: Craft messages that inspire women to recognize their worth and beauty.

Social Perception

Skilled, trustworthy, and empathetic beauty service provider that genuinely cares about its clients' confidence and self-esteem. A problem-solver and a source of confidence restoration. Elegant, confident, and desirable attributes.

Copy Examples

• •"At Poised Beautee, we don't just style hair, we create confidence. Your dream look, crafted with care and expertise."
• •"Feeling good in your skin is a lifestyle. Let us help you embrace your beauty, inside and out."
• •"Your wedding day is special. We're here to make your hair and makeup flawless, so you can focus on creating memories."
• •"Shakeerah's journey is rooted in the desire to make a positive impact on the lives of women who are ready to claim their beauty."
• •"Life isn't perfect, but your hair can be!"