Brand Tone

Inspirational & Evocative, Modern & Design-Oriented, Customer-Focused, Informative & Expert

Brand Values

• •Personalization & Meaning
• •Quality & Craftsmanship
• •Design & Aesthetics
• •Connection & Memory
• •Innovation (historically)

Best Practices

• •Lead with Emotion, Support with Detail: Start by connecting with the memories and emotions tied to places (hometown, travel, special moments). Then, follow up with details about quality, craftsmanship, and customization options.
• •Use Evocative and Aspirations Language: Words like "stunning," "breathtaking," "cherished," "transform," "elevate," and "treasure" can convey the desired premium and personal feel.
• •Maintain a Modern and Clean Aesthetic in Visuals and Text: Ensure copy is concise, easy to read, and complements the sophisticated visual style of the products. Avoid overly casual or slang terms.
• •Reinforce Quality and Customization: Consistently mention the high-quality materials, intricate details, and the ability to personalize maps for any location, as these are key differentiators.
• •Address Customer Concerns Proactively (if applicable through other channels): While marketing copy should be positive, ensure overall brand communication acknowledges and addresses customer service feedback to rebuild trust. For copywriting specifically, focus on the ideal experience and product quality the brand strives for. Ensure consistency between promises made in copy and the actual customer experience.

Social Perception

Generally Positive for Product Aesthetics, Mixed Regarding Customer Service & Fulfillment (recent concerns), Appreciation for Customization, Seen as a Unique Decor Item

Copy Examples

• •Headline: Your Story, Mapped. Body: From the streets where you grew up to the city where your heart resides, transform your most cherished places into stunning, museum-quality art. Create your custom map today. #MyPointTwo
• •Headline: Beyond Decor. It's a Destination. Body: Elevate your space with a Point Two Design custom map mural. Intricately detailed and eco-friendly, it's not just wallpaper—it's a conversation, a memory, a statement. Design yours now.
• •Headline: The Art of Place. The Science of Detail. Body: Our designers use precision GIS data to capture every intricate detail of your chosen city. The result? A breathtakingly accurate and artistic map print you'll treasure for years. Explore the collection.
• •Headline: Gift a Memory. Unforgettable & Unique. Body: Searching for a truly personal gift? A custom city map from Point Two Design celebrates their favorite places and moments. High-quality, beautifully crafted, and always one-of-a-kind.
• •Headline: Reimagine Your Walls. Define Your Space. Body: Whether it's your bustling hometown or a dream destination, our custom map prints and wallpapers bring the world to your walls with modern elegance and unparalleled detail. What city will you choose?