Brand Tone

Sophisticated & Stylish, Personalized & Expert, Welcoming & Passionate, Confident & Empowering

Brand Values

• •Individuality & Personal Expression
• •Quality & Craftsmanship
• •Customer Satisfaction & Personalized Service
• •Expertise & Passion
• •Curated Selection

Best Practices

• •Emphasize Individuality and Personal Style: Always frame product descriptions and service explanations around how they help the customer express their unique self. Use phrases like "your unique perspective," "express your individuality," "personal style."
• •Highlight Quality and Craftsmanship: Consistently mention the curated nature of the collections, the high-quality materials, and the craftsmanship of the designer brands offered. Use terms like "meticulously hand-selected," "exceptional craftsmanship," "artisanal."
• •Maintain a Sophisticated yet Welcoming Voice: Combine elevated language when describing products (e.g., "timeless elegance," "avant-garde design") with warm, inviting calls to action and descriptions of the service experience.
• •Focus on the Personalized Experience: Stress the expertise of the stylists and the personalized approach to consultations. Use phrases like "expert stylists," "personalized guidance," "perfectly match your features."
• •Communicate Empowerment and Confidence: Connect the act of choosing eyewear with the feeling of enhanced confidence and self-assurance it can bring. Use words like "empower," "boost your confidence," "define your vision."

Social Perception

Exceptional Customer Service, High-Quality, Unique Selection, Expert & Trustworthy, Welcoming Atmosphere, Boosts Confidence

Copy Examples

• •Headline: Define Your Vision. Discover Ours. Body: At Point of U. | Boston, eyewear is more than a necessity—it’s a statement. Explore our handpicked collection of artisanal frames from global designers and let our expert stylists help you find the pair that perfectly expresses your unique perspective. What's your Point of U? Visit us on Newbury Street.
• •Headline: Craftsmanship You Can See. Style You Can Feel. Body: Experience the difference of meticulously selected eyewear. Point of U. | Boston brings you an unparalleled collection of designer frames, where innovative design meets timeless elegance. Let us help you discover eyewear that enhances your features and empowers your confidence.
• •Headline: Beyond Sight. Beyond Style. Your Point of U. Body: We believe your glasses should be as individual as you are. Our passionate stylists are dedicated to understanding your unique needs and aesthetic, guiding you to eyewear that’s a true reflection of your personality. Step into a world of curated luxury at Point of U. | Boston.
• •Headline: The Art of Eyewear, Masterfully Curated. Body: From timeless classics to the avant-garde, Point of U. | Boston offers a sophisticated selection of handcrafted frames. We travel the world to bring you designs that inspire. Find your perfect pair and see the world differently.
• •Headline: Not Just Eyewear. It's Your Signature. Body: Discover frames that speak your language. At Point of U. | Boston, our personalized consultations ensure you find eyewear that complements your look and elevates your confidence. Because the right pair of glasses isn't just about vision, it's about expressing your distinct Point of U.