Brand Tone

Inspirational & Encouraging, Warm & Welcoming, Sincere & Authentic, Purposeful & Reflective, Grateful & Joyful

Brand Values

• •Faith
• •Meaning & Purpose
• •Community
• •Quality & Craftsmanship
• •Inspiration
• •Beauty & Aesthetics

Best Practices

• •Root in Scripture & Faith: Always draw inspiration from core Christian beliefs, values, and scripture. Ensure the language reflects a genuine understanding and respect for these tenets.
• •Focus on "Why": Don't just describe the product; explain the "why" behind it – the inspiration, the feeling it evokes, the reminder it provides. Connect products to a deeper spiritual meaning or purpose.
• •Use Inclusive "We" and Direct "You": Foster a sense of community by using "we" when talking about the brand's mission and values. Address the customer directly with "you" to make the message personal and inviting.
• •Maintain an Uplifting & Positive Voice: Even when discussing challenges or reflections, the overall tone should remain hopeful, encouraging, and focused on God's grace and goodness. Avoid judgmental or overly dogmatic language.
• •Be Authentic & Relatable: Share genuine stories, reflections, or customer testimonials (with permission) that resonate with the daily lives and faith journeys of your audience. Authenticity builds trust and connection.

Social Perception

Positive & Uplifting, Trustworthy, Niche-Specific, Community-Focused, Aspirational (in a faith context)

Copy Examples

• •Instagram Post (Product: Scripture Wall Art): Let His words be the first thing you see in the morning and the last thing you ponder at night. ✨ Our new [Product Name] canvas is more than just decor; it's a daily reminder of His unwavering love and promises. Bring this beautiful truth into your home and let it fill every corner with peace. Shop now via the link in bio. #PoiemaHomeCo #FaithBasedDecor #ScriptureArt #ChristianHome #DailyInspiration
• •Email Subject Line (New Collection Launch): New Arrivals: Fill Your Home with Hope & His Grace 🙏
• •Product Description (Journal/Notebook): Pour out your heart, jot down your prayers, and reflect on His goodness with our new [Product Name] journal. Designed with [specific feature, e.g., a debossed cross, inspiring verse on each page], it’s a sacred space for your thoughts and conversations with God. May it be a companion on your journey of faith. ✨ #FaithJourney #PrayerJournal #QuietTime #ChristianGifts
• •Facebook Ad Copy (Targeting: Interests in Christianity, Home Decor): Searching for home decor that speaks to your soul? At Poiema Home Co., we create beautiful, faith-inspired pieces designed to bring encouragement and His light into your living spaces. From scripture art to cozy apparel, discover items that reflect your heart. Visit us today and find something special. [Link] #ChristianLiving #HomeDecor #FaithFilledHome #PoiemaHome
• •Website Banner (Homepage): Welcome to Poiema Home Co. – Crafting beauty and inspiration for your faith-filled life. Discover pieces that tell a story of hope, love, and His enduring presence.