Brand Tone

Knowledgeable, Friendly, Community-Focused, warm, encouraging, welcoming, personal, familiar, and accessible.

Brand Values

• •Community
• •Quality and Expertise
• •Family and Tradition
• •Inspiration and Creativity

Best Practices

• •Lead with Community: Always frame communications with a welcoming and inclusive tone. Use words like "we," "us," and "together" to reinforce the sense of community. Highlight events and customer creations to show that the brand is a hub, not just a retailer.
• •Blend Expertise with Friendliness: Share tips, tutorials, and product knowledge in an accessible, non-intimidating way. Position the brand as the knowledgeable friend who is excited to share what they know, rather than a distant expert.
• •Tell the Family Story: Weave the brand's origin story into marketing materials where appropriate. Mentioning the mother-daughter duo, Rose and Megan, adds a layer of authenticity and trust that resonates with customers.
• •Focus on the "What's Possible": Instead of just listing product features, focus on the creative potential. Ask questions that prompt imagination ("What will you create?"), and describe fabrics and tools in terms of the beautiful projects they can become.
• •Maintain a Consistent Voice Across All Channels: Whether it's a Facebook Live event, an Instagram post, or the website's product description, the friendly, inspiring, and community-focused tone should be uniform. This creates a cohesive and predictable brand experience for the customer.

Social Perception

A trusted and beloved 'gem' for quilting and sewing enthusiasts, known for its extensive selection, friendly and helpful staff, welcoming atmosphere, and the family-owned aspect that fosters connection.

Copy Examples

• •Unbox creativity with us! ✨ Our new 'Woodland Wonderland' collection just arrived, and these 100% cotton prints are begging to become your next masterpiece. Imagine the cozy quilts and charming projects you could create! Come see the magic in person or find the full collection on our site. What will you make first? 🌲🦊 #PohlarFabrics #NewFabric #QuiltingInspiration
• •Ready to master the art of free-motion quilting? Join Megan for our upcoming workshop and turn your quilt tops into finished treasures! Whether you're a curious beginner or looking to refine your skills, you'll leave with new confidence and connections. Limited spots available—sign up today and let's get stitching together! #SewingClasses #CommunityOfCrafters
• •Look at this stunning quilt from our wonderful customer, Jane! 😍 She used a mix of our latest batiks to create this masterpiece, and we are absolutely in awe. We love seeing your projects come to life. Tag us in your creations for a chance to be featured and inspire our amazing community! #PohlarFabricsFamily #CustomerCreation #QuiltLove
• •Grab your coffee and join us this Friday for Breakfast with Megan! ☕️ We'll be chatting about our favorite new notions, showing off some gorgeous fabric pairings you won't want to miss, and maybe even a surprise sale! It's the perfect way to start your creative weekend. See you live at 9 AM! #BreakfastWithMegan #PohlarFabricsLive
• •From a mother's dream in 1987 to a second-generation passion. For over 30 years, our family has been dedicated to providing more than just fabric—we provide a place to gather, learn, and create. With over 7,000 bolts of inspiration, we're here to help you stitch your own story. #PohlarFabrics #FamilyBusiness #QuiltingHeritage