Brand Tone

Confident, Practical, Value-Driven, Slightly Aspirational

Brand Values

• •Quality & Durability
• •Performance & Power
• •Value & Affordability
• •Customer Satisfaction & Support
• •Ease of Use & Convenience
• •Innovation

Best Practices

• •Emphasize the durability and high-quality materials used in Pohir products.
• •Highlight the practical solutions Pohir tools provide for various cleaning tasks.
• •Showcase the value proposition by comparing Pohir products to professional services or higher-priced alternatives.
• •Include technical specifications such as PSI ratings to reinforce product performance.
• •Encourage customer interaction and feedback to address concerns and build trust.

Social Perception

Generally positive, seen as a good value alternative and reliable for specific cleaning needs.

Copy Examples

• •"POHIR: German-engineered cleaning solutions designed for long-lasting performance."
• •"Tired of grime? Our high-pressure washers make cleaning a breeze!"
• •"Get professional-grade cleaning power without the professional price tag."
• •"Experience the difference of a POHIR hose: Durable, flexible, and built to last."
• •"Join over 300,000 satisfied customers worldwide and discover the POHIR advantage."