Brand Tone

Enthusiastic, Approachable, Informative, Value-Driven, Modern & Dynamic

Brand Values

• •Customer-centricity & Service
• •Affordability & Value for Money
• •Joy & Freedom
• •Accessibility & Inclusivity
• •Growth & Ambition
• •Eco-consciousness (Implied)
• •Quality (Aspirational)

Best Practices

• •Develop a Unified Voice Guide: Create internal guidelines detailing the brand's tone (enthusiastic, approachable, informative, value-driven), including approved vocabulary, 'do's and don'ts' for language (e.g., avoid overly technical jargon unless explained simply), and example phrases. This ensures everyone creating content is aligned.
• •Prioritize Transparency, Especially in Problematic Areas: Given the negative feedback regarding customer service and the 'Cycle to Work' scheme, adopt an upfront and clear communication style in these areas. Acknowledge past issues if appropriate and clearly outline processes and fees to rebuild trust. The friendly tone should extend to problem resolution.
• •Balance Enthusiasm with Realism: While the tone is passionate about e-biking, ensure product descriptions and claims are accurate and manage expectations, particularly regarding components or assembly where some users have noted issues. Let genuine rider benefits shine through.
• •Adapt Tone to the Platform, but Keep Core Values Consistent: The energetic, quick-fire style of TikTok is appropriate there, while website blogs can be more detailed and informative. However, the core values of joy, affordability, and the ambition to make e-biking accessible should underpin the messaging across all channels.
• •Engage Authentically and Empathetically: When responding to customer queries or reviews (both positive and negative), maintain the approachable and supportive aspect of the brand voice. Show empathy towards concerns and a genuine willingness to help, reinforcing the 'customer-centric' value. Address negative feedback constructively.

Social Perception

Mixed but Generally Leaning Positive on Product; Significant Concerns about Customer Service & Business Practices; Controversy around 'Cycle to Work' Scheme; Growing Online Retailer; Informative Resource (for some); Active on Modern Platforms.

Copy Examples

• •Escape the everyday. Embrace the ride. Pogo Cycles: Your journey to effortless adventure starts here. #PogoCycles #ERidingRevolution #JoyfulTravel
• •Beat the traffic, shrink your commute, and rediscover your city. Our [Model Name] folding e-bike offers ultimate convenience without breaking the bank. Fold, ride, and thrive! #UrbanMobility #PogoValue #SmartCommute
• •Ready to Electrify Your Ride? Exclusive Pogo Deals Inside! ⚡
• •Weekend plans? Sorted. 👇 Explore further, climb easier, and make every moment an adventure with a Pogo e-bike. Where will your Pogo take you? #PogoAdventures #EbikeLife #ExploreMore
• •Tired of traffic jams? 😫 Say HELLO to freedom! 👋 The [Bike Model] from Pogo Cycles – zip through your day with ease! #CommuteHack #PogoCycles #EbikeWin