Tono de Marca

Heartfelt & Emotional, Positive & Uplifting, Inclusive & Welcoming, Proudly Irish, Modern & Fresh

Valores de Marca

• •Love & Connection
• •Positivity & Goodness
• •Inclusivity
• •Irish Heritage & Modernity
• •Sustainability & Ethical Practices
• •Giving Back/Social Responsibility
• •Mindfulness & Wellbeing

Mejores Prácticas

• •Always Circle Back to "Love" and "Connection": Whether it's romantic love, friendship, or family, ensure the copy evokes a sense of emotional bonding and affection.
• •Incorporate "PÓG" and "Kiss" Naturally: Use the brand name and its meaning (kiss) to reinforce the core concept. Explain "PÓG" as Irish for kiss where appropriate for new audiences.
• •Highlight Inclusivity and "For Everyone": Use language that is welcoming and speaks to a diverse audience. Mention unisex designs and the brand's open-to-all philosophy.
• •Weave in Irish Heritage Subtly but Proudly: Refer to Irish roots, the inspiration behind the brand, or use gentle nods to Irish charm without overdoing it, ensuring it feels authentic.
• •Maintain a Positive and Uplifting Voice: Even when discussing more serious topics like mental wellbeing or neurodiversity, frame it with hope, support, and the "Power of Goodness."

Percepción Social

Customers and the public likely perceive POG Jewellery as a brand that is more than just an accessory. It’s seen as a way to express love, connection, and Irish pride in a modern way. The commitment to inclusivity, sustainability, and mental health advocacy likely resonates positively, portraying the brand as conscious and caring. The association with "kiss" and positive emotions gives it a warm and approachable image. The unique offering of neurodiverse-friendly fidget jewellery may attract a specific audience looking for both style and sensory benefits.

Ejemplos de Copy

• •Headline: "Share a Kiss. Share PÓG. Timeless symbols of love and connection, crafted with Irish heart." Body: "Every PÓG is more than just jewellery; it’s a whisper of affection, a reminder of a bond, a little piece of the Power of Goodness. Gift a PÓG and let love speak."
• •Social Media Post: "Embrace the warmth of connection. ✨ Our Kiss Collection is designed for every kind of love, celebrating the unique bonds that light up our lives. Unisex, inclusive, and mindfully made. Who are you sharing a PÓG with today? #LovePOG #PowerOfGoodness #IrishJewellery #KissToken"
• •Product Description (for a Fidget Ring): "Find your calm in a beautiful spin. Our neurodiverse-friendly PÓG Spinning Ring is more than an accessory—it’s a gentle companion for your mind. Designed to soothe and focus, carry a little peace (and a kiss!) with you. #POGWellbeing #SensoryJewellery #MindfulMoments"
• •About Us Snippet: "From Ireland, with love. PÓG was born from a desire to create a new symbol of connection for a modern world, inspired by the Irish 'póg' – a kiss. We believe in the Power of Goodness, crafting sustainable pieces that celebrate love in all its forms and support mental wellbeing."
• •Email Subject Line: "A Little Kiss from Ireland Just For You (and 10% Off Your First PÓG!)" Body Intro: "Open for a sprinkle of Irish love! At PÓG, we craft more than jewellery – we craft connections. Discover pieces designed to be cherished, shared, and to spread a little bit of goodness every day."