Brand Tone

artistic, serene, and personal

Brand Values

• •Artisanal Craftsmanship
• •Authenticity
• •Simplicity and Minimalism
• •Connection
• •Mindfulness and Serenity

Best Practices

• •Embrace Poetic Language: Use gentle, evocative, and slightly metaphorical language. Think of captions and descriptions as short poems that capture the essence of the product.
• •Tell the Story: Always connect the product back to the process and the artist. Share behind-the-scenes glimpses, talk about inspirations, and highlight the "why" behind the creation.
• •Focus on "Feeling" Over "Features": Instead of just listing dimensions or materials, describe the feeling the product evokes. How does it feel to hold the mug? What atmosphere does the print create in a room?
• •Maintain Visual and Textual Harmony: Ensure the calm, minimalist aesthetic of the visuals is mirrored in the copy. Use ample white space, simple fonts, and a soft-spoken tone.
• •Engage Personally: When responding to comments or inquiries, maintain the personal and gentle tone. Address people by name and respond thoughtfully, as the artist herself would. This reinforces the authentic, one-to-one connection the brand is built on.

Social Perception

a high-quality, artisanal brand with a strong artistic identity. Customers view the products as special, unique pieces of art rather than mass-produced goods. The brand is perceived as trustworthy and personal, with the creator, Gretel, being central to its appeal. The limited but positive reviews indicate a loyal following that values the craftsmanship and aesthetic of the products.

Copy Examples

• •Sip slowly. Our handcrafted ceramic mug is designed to fit perfectly in your hands, turning your morning coffee into a quiet ritual. Each piece is shaped and glazed by hand, a small poem for your everyday moments.
• •Whispers of a new season. Introducing our latest collection, inspired by the quiet beauty of the changing light. Each piece holds a story, waiting to become a part of yours. Discover the full collection on our website.
• •Join me in the studio. I'm opening my doors for an intimate ceramics workshop where we’ll shape clay and share stories. Let’s create something beautiful together. Limited spots available to keep our gathering personal.
• •Gretel Poetry was born from a desire to create with intention. In a world of noise, I find solace in the slow, meditative process of making. Each piece that leaves my studio is a part of my story, a quiet reflection of the beauty I see in the simple and the handmade.
• •For the lovers of quiet beauty. Gretel Poetry offers a collection of handcrafted ceramics and art, designed to bring a touch of serenity to your home. Discover unique pieces made with soul.