Tono de Marca

Inspirational, Mindful, and Artisanal

Valores de Marca

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Mindfulness & Spirituality
• •Authenticity
• •Subtle Elegance

Mejores Prácticas

• •Lead with Emotion and Intention: Always start by thinking about the feeling or intention behind the piece (e.g., "clarity," "calm," "strength," "self-love"). Use this emotional anchor to guide the rest of the copy, connecting the product to a deeper meaning for the customer.
• •Use Sensory and Evocative Language: Instead of just listing features, describe the experience. Use words like "luminous," "sun-kissed," "delicate," "gentle energy," and "vibrant" to help the customer feel the product's quality and essence before they even hold it.
• •Balance the Mystical with the Material: While the spiritual aspect is key, always ground it in tangible quality. Mention the specific, high-quality materials used (e.g., "14k gold filled," "sterling silver," "genuine grade-A rose quartz"). This builds trust and justifies the price point.
• •Maintain a Calm and Assured Voice: The tone should never be pushy or use urgent, scarcity-based sales tactics ("Buy now before it's gone!"). Instead, use invitational and confident language like "Discover the collection," "Welcome its energy," or "Find your piece." This aligns with the mindful brand values.
• •Tell a Story in Every Post: Whether it's a product description or an Instagram caption, frame it as a small story. This could be the story of the stone's meaning, the intention behind the design, or how the piece can become part of the customer's personal journey. This elevates the product from a mere object to a meaningful talisman.

Percepción Social

Poet and Deer is perceived as a high-quality, trustworthy, and authentic artisan brand. Customers view products as beautiful, dainty, and well-made, valuing the handmade aspect and associating the brand with positive concepts like good energy, spirituality, and meaningful gifts. It's seen as a personal business fostering trust and connection.

Ejemplos de Copy

• •Adorn yourself with intention. Our Moonstone Clarity Necklace isn't just an accessory; it's a daily reminder to trust your intuition and embrace new beginnings. Handcrafted with luminous moonstone and 14k gold fill to accompany you on your journey. Tap to welcome its gentle energy into your life.
• •Manifest your brightest intentions with our Citrine Abundance Bracelet. Each genuine citrine gemstone is carefully selected for its vibrant, sun-kissed energy, known to inspire creativity and attract prosperity. Set on a delicate, durable chain, this piece is a subtle yet powerful statement of your goals. Handmade with purpose, designed to be worn as your personal symbol of success and joy.
• •A little magic for your Monday ✨ New arrivals are here, Poet and Deer. Discover handcrafted pieces designed to inspire and empower your week ahead. Your new favorite is waiting.
• •Jewelry with Soul. Your jewelry should be as meaningful as your practice. At Poet and Deer, we handcraft each piece with natural gemstones and precious metals, infusing them with intention and care. Find the piece that speaks to your spirit. Shop our mindful collection today.
• •Poet and Deer was born from a simple belief: that the objects we wear should hold meaning. We are more than just a jewelry brand; we are storytellers, artisans, and believers in the quiet power of handmade treasures. Each piece is crafted by hand in our studio, a meditation on form and energy, designed to be a beautiful and lasting part of your unique story.