Brand Tone

Passionate and Personal, Inspiring and Empowering, Authentic and Natural, Welcoming and Hospitable, Educational and Informative

Brand Values

• •Love and Respect for Mother Earth
• •Organic Farming and Sustainability
• •Beauty of Simple Things & "Less is More"
• •Sharing Happiness and Knowledge
• •Well-being, Peace, and Natural Beauty
• •Authenticity and Purity
• •Empowerment and Entrepreneurship
• •Hospitality and Welcome

Best Practices

• •Always Tell the Story: Weave Beatrice’s personal journey and the farm's origin into the narrative. Authenticity is key. Let the passion for lavender and a natural lifestyle shine through.
• •Emphasize "Organic" and "Natural": Consistently highlight the certified organic nature of the products and the sustainable farming practices. Use words like "pure," "earth," "hand-harvested," and "Mother Nature."
• •Speak from the Heart, with Warmth: Use a welcoming, inviting, and slightly informal tone. Address the audience directly (e.g., "I created for you," "your oasis"). Convey a sense of shared experience and genuine care.
• •Focus on Benefits Beyond the Product: Connect lavender with broader concepts of well-being, peace, happiness, beauty, and a slower, more mindful way of life. Explain how the products and experiences can enhance the customer's life.
• •Educate and Inspire: Share knowledge about lavender's properties and uses. Encourage customers to embark on their own "Lavender Revolution," whether through using the products, visiting the farm, or even starting their own lavender ventures. Position the brand as a guide and a source of inspiration.

Social Perception

Positive and Appreciative, Inspiring Founder Story, Unique and Engaging Initiatives, Seen as a Destination for Nature Lovers, Trusted Source for Lavender Products and Knowledge

Copy Examples

• •Headline: Discover the Soul of Tuscany: Organic Lavender, Pure Bliss. Body: Escape to Podere Argo, where our lavender fields whisper tales of ancient traditions and natural well-being. Hand-harvested and lovingly distilled, our certified organic products bring the essence of Maremma's heart to yours. Experience the Lavender Revolution.
• •Headline: More Than Just a Farm, It’s a Dream Cultivated. Body: Beatrice left the bustling city to follow a calling – a life intertwined with nature and the serene power of lavender. Today, Podere Argo shares that dream with you, through every pure essential oil, every calming cup of herbal tea, and every sun-drenched stay at our agriturismo. Start your own journey to natural happiness.
• •Headline: Unlock Your Lavender Potential: Learn, Grow, Thrive. Body: Join Beatrice, your Lavender Coach, and transform your passion into purpose. Our online courses are designed to empower you with over a decade of organic farming wisdom. It’s time to cultivate your own Lavender Revolution.
• •Headline: Breathe In Peace, Exhale Stress. Welcome to La Casa del Sole. Body: Nestled amidst our fragrant lavender fields, La Casa del Sole is your secluded sanctuary in Tuscany. Disconnect to reconnect, surrounded by the gentle hum of nature and the soothing aroma of pure, organic lavender. Your tranquil escape awaits.
• •Headline: The Gift of Nature, Bottled with Love: Experience Podere Argo’s Organic Lavender. Body: From our sun-kissed Tuscan fields to your home, each Podere Argo product is a testament to purity and passion. Certified organic, 100% natural, and crafted to bring well-being, beauty, and peace into your life. Feel the difference.