Brand Tone

Technical, Direct, and Value-Oriented

Brand Values

• •Accessibility
• •Reliability
• •Quality
• •Partnership with Technicians

Best Practices

• •Speak the Technician's Language: Use correct, industry-standard names for components (e.g., 'flex cable,' 'display assembly,' 'OEM quality'). This builds credibility and shows you understand their needs.
• •Focus on the End Benefit for the Pro: Don't just sell a screen; sell a 'satisfied customer' and a 'quick, profitable repair.' The copy should always answer the technician's question: 'How does this help my business?'
• •Be Direct and Action-Oriented: Use clear and concise calls-to-action (CTAs) like 'Buy Now,' 'See Products,' 'Guarantee Yours.' The audience is busy and appreciates straightforward communication.
• •Highlight Availability and Speed: For professionals, time is money. Emphasize 'In Stock,' 'Ready to Ship,' and provide clear tracking information. This addresses a major pain point and builds trust.
• •Maintain Visual and Tonal Consistency: Use the same logo, color scheme, and direct tone across the website, Instagram, Facebook, and TikTok. This reinforces the brand's identity as a reliable, no-nonsense professional supplier.

Social Perception

A specialized and necessary supplier for a niche professional audience, viewed as a one-stop-shop for essential repair components, actively building community. Potential negative perceptions revolve around shipping delays, incorrect parts, or the quality of non-OEM components, which the brand actively addresses.

Copy Examples

• •iPhone 14 Pro screen just arrived! First-line quality with perfect touch response. Don't leave your client waiting. Order now on our site and guarantee your stock. Link in bio!
• •Tired of unreliable suppliers? At Cell Tech, we have over 5,000 items in stock, from screens to specialized tools. Everything your technical assistance business needs, with secure shipping to all of Brazil. Become a partner!
• •Did you know this flex cable is compatible with both the J7 and J7 Prime? Save on inventory! #cellphonerepair #techtips #lojacelltech
• •Technician's Week! Get 15% OFF on all repair toolkits. From screwdrivers to multimeters, get equipped with the best. Limited-time offer.
• •Hello [Technician's Name], we saw you recently purchased a battery for the Moto G series. Did you know our full screen kits for the same models are on sale? Complete the repair with confidence.