Brand Tone

Patriotic and Proud, Respectful and Honorable, Supportive and Commemorative, Authentic and Sincere, Community-Focused

Brand Values

• •Patriotism
• •Support for Veterans and First Responders
• •American Made
• •Quality and Craftsmanship
• •Remembrance and Honor
• •Community and Connection
• •Integrity and Authenticity

Best Practices

• •Always Emphasize Core Values: Consistently weave in keywords and themes related to patriotism, veteran support, American-made, honor, and respect in all communications.
• •Use Respectful and Formal Language (when appropriate): Especially when referring to military honors, service, and sacrifice, maintain a tone of reverence and dignity. Avoid overly casual or flippant language.
• •Speak Directly to the Target Audience: Address veterans, first responders, and patriots with language that resonates with their experiences and values (e.g., "Wear Your Honor," "A Salute to Service").
• •Highlight Authenticity: Remind the audience of the brand's veteran ownership and American manufacturing, as these are key differentiators and build trust.
• •Maintain Visual Consistency: Ensure that the tone of the copy is matched by the visual elements used in marketing materials (e.g., imagery that evokes patriotism, respect, and quality craftsmanship). The imagery on Pinterest and the website successfully does this.

Social Perception

Highly Respected Niche Brand, Supportive of a Cause, Authentic and Trustworthy, Provider of Meaningful Products, Positive Sentiment

Copy Examples

• •Headline: Wear Your Honor. Our [Medal Name] Pocket Square – A Tribute to Service. Body: Crafted with respect, this American-made pocket square embodies the courage and dedication represented by the [Medal Name]. A distinct mark of valor, for those who've earned it and those who honor them.
• •Social Media Post: Saluting our Nation's heroes, one detail at a time. Pocket Square Heroes: Designed by veterans, for patriots. #MadeInUSA #VeteranOwned #SupportOurTroops
• •Product Description (American Flag Pocket Square): Display your pride with timeless style. Our American Flag Pocket Square is more than an accessory; it's a statement of unwavering patriotism. Meticulously crafted in the USA.
• •Email Subject: A Gift That Speaks Volumes: Honor Their Service. Body: Looking for a meaningful way to show your appreciation? A Pocket Square Hero is a distinguished gift for the veteran or first responder in your life. Explore designs inspired by their service.
• •Brand Story Snippet: Born from service, dedicated to honor. At Pocket Square Heroes, we create more than fashion – we craft symbols of pride, connection, and the enduring spirit of American heroism.