Brand Tone

enthusiastic, casual, and aspirational

Brand Values

• •Fun and Enjoyment
• •Accessibility
• •Simplicity
• •Passion for Cars

Best Practices

• •Always start by tapping into the enthusiast's dream—the sound, the thrill, the feeling of driving a supercar. Use aspirational and exciting language.
• •Continuously reinforce how easy the device is to install and use. Words like "instantly," "in seconds," and "simple" build confidence and overcome technical barriers.
• •Speak directly to the customer using "You" and "Your." Frame the product as a personal upgrade for their car and their driving experience.
• •Address potential compatibility issues proactively in FAQ sections or support pages. Build trust by managing expectations, framing it as, "Check your car's compatibility to unlock the fun."
• •Continue using video testimonials and fun, engaging content on platforms like TikTok. Encourage users to share videos of their "new" engine sounds, creating a community around the novelty and enjoyment.

Social Perception

Perceived as a niche, direct-to-consumer online store with mixed legitimacy due to trust score concerns and non-affiliation with the key app. It is seen as a fun, novel gadget with "prank" value, but also faces functionality concerns regarding compatibility and simultaneous use.

Copy Examples

• •Sound like a supercar. Priced for your pocket. Transform your daily drive with Pocket Boost.
• •Your car's stock sound is boring. Let's fix that. Plug in, connect, and unleash the V12 you've always wanted. Link in bio to get yours! #carupgrades #enginesound
• •Your Lamborghini is ready for a test drive... (sort of 😉)
• •Craving the roar of a performance engine without the six-figure price tag? The Pocket Boost syncs with your car's OBD port to play real-time, high-fidelity engine sounds through your speakers. Easy setup, endless fun.
• •Still thinking about that engine upgrade? Make every green light feel like a starting line. Click to make your car sound as cool as it looks.