Brand Tone

Inspirational, Laid-back, Community-Oriented, and Authentic

Brand Values

• •Passion & Joy
• •Community
• •Sustainability & Environmental Responsibility
• •Authenticity
• •Faith

Best Practices

• •Always Circle Back to "The Pocket": Consistently use the term "pocket" or "sweet spot" as a metaphor for passion, joy, and purpose. This unique terminology is the brand's cornerstone and should be present in most communications.
• •Blend Lifestyle with Product: Don't just sell a hoodie; sell the feeling of wearing that hoodie while enjoying your favorite activity. The copy should always connect the apparel to the lifestyle and values of the brand.
• •Maintain a Conversational and Encouraging Tone: Use "you" and "we" to foster a sense of direct conversation and community. Frame messages in an uplifting and supportive way, encouraging followers on their own journeys.
• •Be Transparent About Values: Continue to openly integrate the brand's core values—sustainability, community, and faith—into the narrative. This authenticity is a key differentiator and builds a loyal following. For example, explicitly mention "ethically sourced" materials or "supporting our charity partners."
• •Encourage and Feature User-Generated Content (UGC): Actively ask your audience to share their "pocket" moments using the brand hashtag. Reposting their content with captions that celebrate their story is the most powerful way to prove the brand's community-oriented values and reinforce its message.

Social Perception

Pocketbois is perceived as a niche lifestyle brand with a positive and uplifting message. It is seen as more than just an apparel company; it is a brand with a mission. Customers and followers likely feel a connection to the values it represents—adventure, environmental consciousness, and community. The faith-based element makes it distinct and likely strengthens its bond with audiences who share that value, while potentially narrowing its appeal for others. The overall perception is that of an earnest and genuine brand with a clear purpose.

Copy Examples

• •Headline: In The Pocket. Body: That’s the sweet spot. The one you search for. The feeling you chase. Whether it's on a wave or on a board, find your pocket and live in it. #Pocketbois #FindYourSweetSpot
• •Headline: What's Your Pocket? Body: The "pocket" is where life feels right. For us, it started with surfing, but it can be anywhere: the skate park, the studio, the trail, or just time with family. Tell us in the comments what your 'sweet spot' is! 👇 #PocketboisCommunity
• •Headline: Wear Your Vibe. Body: Our new Eco-Blend Tee isn't just a shirt—it's a reminder to find the good. Made with sustainable materials and designed for your daily adventures. A portion of every sale goes to cleaning up our oceans. Rep that sweet spot. Shop Now.
• •On-screen text: Your pocket is out there. // Go find it. Caption: It’s that moment when everything clicks. That’s the pocket. What’s yours? #Pocketbois #SkateLife #GoodVibes #Adventure
• •Headline: More Than a Brand. It's a Feeling. Body: Pocketbois is about celebrating the sweet spot in your life. Join our community, support a cleaner planet, and find your pocket.