Brand Tone

passionate, educational, inspiring, confident, adventurous, aspirational

Brand Values

• •Sustainability
• •Longevity & Quality
• •Innovation
• •Community & Social Responsibility

Best Practices

• •Lead with the 'Why': Always start with the mission. Every piece of copy, from a product description to a social media caption, should connect back to the core values of sustainability and fighting e-waste. This reinforces the brand's purpose beyond just selling a product.
• •Use Empowering Language: Frame the choice to buy POCA audio as a positive, proactive decision. Use words like "join the movement," "choose consciously," and "take a stand." This makes the customer a hero in the story of reducing waste.
• •Balance Passion with Performance: While the mission is key, the copy must also clearly communicate the product's high-performance features (40W power, sound quality, IP67 rating, swappable batteries). The message should be: "You don't have to sacrifice quality to be sustainable."
• •Be Direct and Educational: Use clear, simple language to explain complex issues like e-waste and technical features like repairability. Use tangible statistics (e.g., "62 million tonnes of tech waste") to make the problem relatable and the solution more impactful.
• •Keep it Adventurous and Aspirational: Use visuals and language that evoke a sense of freedom, adventure, and the outdoors. This connects the product's durability and portability with the lifestyle and values of the target audience, making the brand about an experience, not just an object.

Social Perception

POCA audio is perceived as a forward-thinking and ethical challenger in the portable audio market. It is viewed as a credible, reliable company with a strong, positive mission, offering a sustainable and reliable alternative to established brands.

Copy Examples

• •Your Adventure Has No Expiration Date. Neither Should Your Soundtrack. Built for the wild, with a battery that never quits. Our PINE Beat speaker features a swappable battery, so the music keeps going as long as you do. This is tech designed for life, not for landfill. #POCAudio #LoudForLife #SustainableTech #AdventureProof
• •The Last Bluetooth Speaker You’ll Ever Need to Buy. Meet the PINE Beat. We designed it to sound incredible and last forever. With a body made from recycled aluminum, swappable batteries for limitless playtime, and a 30-month warranty, it’s our stand against throwaway tech. Experience powerful, crystal-clear audio that’s as good for your ears as it is for the planet.
• •Tired of Tech That Breaks? So Were We. Last year, 62 million tonnes of electronics were thrown away. That's a toxic problem we decided to solve. The POCA audio PINE Beat isn't just a speaker; it's a statement. It’s rugged, repairable, and built with sustainable materials to deliver amazing sound for life. Join the movement and choose tech that’s made to be cherished, not replaced.
• •Sound That Doesn't Cost the Earth. Love music but hate waste? The PINE Beat speaker is made from traceable ocean plastics and recycled materials. With its unique swappable battery system, you get endless sound without the endless cycle of e-waste. Tap to listen consciously.
• •Still Thinking About It? Your Playlist Will Thank You. You saw the PINE Beat—the speaker with endless playtime thanks to its swappable batteries. Adventure-proof, built from sustainable materials, and designed to deliver incredible sound. Don't settle for average. Your adventures deserve a speaker that can keep up. Complete your order and get ready to play it loud, for life.