Brand Tone

Approachable and Friendly, Community-Focused, Authentic and Trustworthy, Supportive and Empowering

Brand Values

• •Accessibility
• •Authenticity
• •Community & Connection
• •Giving Back
• •Customer Satisfaction
• •Promoting Filipino Culture & Brands

Best Practices

• •Stay True to Your "Why": Always circle back to the founding mission – making Filipino beauty accessible and supporting the community. Let this purpose shine through in product descriptions, social media interactions, and email newsletters.
• •Embrace a "Kababayan" Voice: Use warm, friendly, and inclusive language that resonates with the Filipino community. Incorporate colloquialisms or terms of endearment where appropriate and authentic, making customers feel understood and connected.
• •Highlight Authenticity and Trust: Continuously reassure customers about the genuineness of products and the reliability of the service. Transparency in sourcing and operations can build further trust.
• •Showcase Community & Shared Experiences: Encourage user-generated content, feature customer testimonials prominently, and create conversations around shared experiences of missing or loving Filipino products. Make customers feel like part of the "PNY Beauty fam."
• •Integrate Values into Communication: Weave in mentions of charitable contributions and support for Filipino brands naturally within marketing messages. This reinforces the brand's ethical stance and allows customers to feel good about their purchases beyond just the product itself.

Social Perception

Trusted Source, High-Quality Service, Community-Oriented, Value for Money, Ethical

Copy Examples

• •Headline: Your Favorite Filipino Beauty Essentials, Now Closer Than Ever. Body: Missing your go-to skincare from back home? PNY BEAUTY brings the best of Filipino beauty right to your doorstep in the US & Canada. Authentic, affordable, and sent with love. Shop now and rediscover your faves! #PinayBeauty #FilipinoFavorites Tone: Welcoming, understanding, convenient.
• •Headline: Glow Like Home with PNY BEAUTY. Body: From Manila's best-kept secrets to your makeup bag! We handpick top Filipino brands like Happy Skin, Sunnies Face, and BLK Cosmetics so you can shine. Plus, every purchase helps support children in the Philippines. Feel good, look good. Tone: Nostalgic, empowering, caring.
• •Headline: Authentic Filipino Beauty, Delivered Fast. Body: Tired of long waits and crazy shipping fees? PNY BEAUTY offers fast, reliable shipping on all your beloved Filipino makeup and skincare. Genuine products, happy customers – that's our promise. Explore our collection today! Tone: Trustworthy, efficient, customer-focused.
• •Headline: Join the PNY BEAUTY Fam! 🇵🇭✨ Body: We're more than just a store; we're a community celebrating Filipino beauty! Discover cult faves and new must-haves, all while supporting amazing Pinoy brands. What are your holy grails? Share with us! #PNYBeautyCommunity #SupportLocalGoGlobal Tone: Friendly, inclusive, engaging.
• •Headline: Your Beauty, Our Passion. Giving Back, Our Mission. Body: At PNY BEAUTY, we're passionate about bringing you the Filipino brands you love. We're also committed to giving back – 5% of our profits support Filipino children in need. Shop with us and make a difference. Tone: Passionate, sincere, mission-driven.