Brand Tone

Enthusiastic and community-focused, trustworthy and direct, expert and niche.

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Community Engagement
• •Transparency

Best Practices

• •Always specify 'Japanese Pokémon Cards' in marketing copy to reinforce expertise and attract the target audience while filtering out those looking for English cards.
• •Incorporate terms that resonate with the TCG community, such as 'pulls,' 'hits,' 'rips,' 'grading,' and set names, to demonstrate authenticity and build rapport.
• •Regularly feature positive customer reviews, seller ratings (e.g., '100% on TCGplayer'), and reiterate commitments to secure packaging and fast shipping.
• •Center copywriting around live events, using calls-to-action that invite customers to 'join the live rip,' 'share your pulls,' or 'be part of the community.'
• •Maintain a direct and honest tone in all communications, from product descriptions to policy pages, avoiding corporate jargon and keeping it personable.

Social Perception

Highly positive, specialized and respected within its niche, and engaging due to its live-streamed events.

Copy Examples

• •Straight from Japan to the PNW! The new 'Stellar Miracle' set has landed. Get your booster packs before they're gone and pull some heat with us on our next live rip!
• •From our shop to your collection, safely. We know condition is everything. That’s why every order is packed with collector-level care. Thanks to our community for the 100% positive feedback!
• •Your US source for authentic Japanese Pokémon TCG. Stop searching, start collecting. We import the best sets directly from Japan, so you can build your ultimate collection.
• •You’re Invited! We’re going live and ripping open the latest Shiny Treasure EX boxes this Friday. Purchase your packs now and we’ll open them live for you. Let's see what we can find together!
• •Fast shipping. Secure packaging. Authentic cards. That's the PNW Pokemon promise. We're collectors too, and we get it.