Brand Tone

Enthusiastic, Quality-Focused, Playful, Accessible

Brand Values

• •Quality
• •Comfort
• •Style
• •Accessibility
• •Playfulness
• •Community
• •Enthusiasm

Best Practices

• •Use enthusiastic language to describe collaborations and new products.
• •Emphasize the quality and comfort of the materials used.
• •Incorporate pop culture references relevant to their target audience.
• •Highlight sales and promotional offers to attract new customers.
• •Encourage and showcase customer reviews to build trust.

Social Perception

A brand that offers high-quality, comfortable, and stylish graphic t-shirts with a strong connection to pop culture and fan communities, perceived as both accessible and aspirational.

Copy Examples

• •"Saloné X One Piece: Get ready to set sail with our exclusive collaboration!"
• •"Our Premium Cotton Tees: Superior fabric that's supple, light, and robust—experience the difference!"
• •"Trending Right Now: Don't miss out on our most popular designs!"
• •"Opening Deal Sale Min 30% Off: Stylish & modern designs at unbeatable prices!"
• •"Imperfect Graphic Tee: Embrace your flaws with our unique and comfortable tee."