Brand Tone

Artistic & Creative, Personal & Passionate, Friendly & Approachable, Modern & Stylish, Inspirational & Expressive

Brand Values

• •Uniqueness
• •Modernity
• •Self-Expression & Individuality
• •Creativity & Inspiration
• •Passion & Love
• •Attention to Detail
• •Accessibility of Art

Best Practices

• •Embrace the Artist's Voice: Always infuse the copy with passion for art and creativity, reflecting the founder's inspiration. Use words like "crafted," "inspired," "unique," "express."
• •Stay Friendly and Personal: Maintain an approachable and warm tone, especially on social media. Use "you" and "your" to speak directly to the customer. Share behind-the-scenes glimpses or artist insights to build connection.
• •Highlight Individuality: Consistently tie products back to the core value of self-expression. Frame purchases not just as products, but as tools for personalizing one's life and style.
• •Keep it Modern and Visually Connected: Ensure the language complements the contemporary aesthetic of the designs. Use clear, concise, and stylish phrasing. Visuals and copy should always align.
• •Develop Tone Guidelines: Create a simple document outlining the brand's voice, key messages, "do's and don'ts" for language, and examples of on-brand copy to ensure consistency across all communications, especially if multiple people handle content.

Social Perception

Customers/Followers likely perceive the brand as a source of unique, artistic lifestyle products. They would appreciate the aesthetic and the ability to express personal style. General public awareness is likely low due to its niche nature and limited widespread media coverage. Those who stumble upon it would likely see it as a small, independent artist-driven brand.

Copy Examples

• •✨ Unleash your inner artist! ✨ Our new 'Chromatic Dreams' collection just dropped. Discover vibrant designs that turn your everyday essentials into statements of style. Phone cases, totes, tees - wear your art out loud! Link in bio to explore. #NearArt #DigitalLifestyle #NewCollection #ExpressYourself #WearableArt
• •Transform your space with 'Serene Strokes,' a digital art print by NEA.R. This piece, born from a love for minimalist beauty and modern aesthetics, brings a touch of tranquility and inspiration to any room. Printed on high-quality archival paper, it’s more than decor – it’s a daily dose of art for your soul. Make your walls speak your style.
• •Tired of the same old? 🤔 NEA.R offers unique, artist-driven designs for your lifestyle. From statement phone cases to inspiring art prints, discover pieces that tell *your* story. Crafted with passion, designed for individuality. Shop now and bring more art into your everyday! ➡️ [Link to nea-r.com]
• •Hey [Customer Name], At NEA.R, we believe art isn't just for galleries; it's for your coffee mug, your favorite tee, the case that protects your phone. Founded by Irene from a pure passion for digital creation, every design is a piece of our heart, shared with you. We're here to help you express your unique vibe, one artful piece at a time. Explore our story and our latest creations: [Link]
• •NEA.R: Digital Art for Your Lifestyle. Unique Designs. Endless Expression. Shop the Art You Live With.