Brand Tone

Authoritative & Expert, Professional & Polished, Inspirational & Empowering, Supportive & Educational, Passionate

Brand Values

• •Excellence & Quality
• •Education & Knowledge Sharing
• •Artistry & Aesthetics
• •Professionalism
• •Innovation
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., authoritative yet supportive, professional, inspiring), lists approved terminology, and provides examples of "do's and don'ts" for communication. This should be shared with anyone creating content.
• •Always Prioritize Educational Value: Even in promotional content, infuse elements of education or expert insight. This reinforces the brand's authority and commitment to knowledge sharing. For product descriptions, explain *why* a feature is beneficial to the artist's skill or outcome.
• •Maintain Professional Language and Impeccable Grammar: Avoid overly casual slang, colloquialisms, or grammatical errors. The language should reflect the high standards of the academy and the profession.
• •Showcase Expertise Through Specificity: Instead of general claims, use specific details about techniques, results, product formulations, or course content. This demonstrates true expertise and builds credibility.
• •Be Visually Consistent with the Tone: Ensure that the copy is always paired with high-quality, professional visuals (photos, videos) that align with the sophisticated and expert tone the brand aims to project. The copy and visuals should work harmoniously.

Social Perception

Respected Authority, High-Quality Provider, Skilled & Artistic, Trusted Educator, Aspirational

Copy Examples

• •Instagram Post (Showcasing Student Work): "Witness the artistry unfold! ✨ One of our dedicated Yevgenia Academy students mastering the delicate art of nano brows. Precision, passion, and the pursuit of perfection – that's the standard we cultivate. Ready to elevate your skills? Our next enrollment is now open. Link in bio for details. #PMUexcellence #YevgeniaAcademy #NanoBrows #PMUtraining #PermanentMakeupArtist"
• •Facebook Ad (Promoting an Online Masterclass): "Unlock the secrets to flawless lip blushing with Yevgenia. Our exclusive online masterclass offers an unparalleled deep dive into advanced techniques, color theory, and client consultation. Invest in your expertise and transform your artistry. Limited spots available. Register today: [Link] #YevgeniaMasterclass #LipBlushing #AdvancedPMU #PermanentMakeupEducation #PMUpro"
• •Product Description (for a new pigment on pmu-ypro.myshopify.com): "Introducing 'Sienna Kiss' – the latest innovation in our Yevgenia Pro Pigment line. Expertly formulated for unparalleled retention and true-to-tone healing, this rich, warm hue delivers stunning, natural-looking lip blushing results. Crafted for artists who demand precision and predictability. Elevate your artistry with Yevgenia Pro. #PMUpigments #YevgeniaPro #LipPigment #ProfessionalPMU #PermanentMakeupSupplies"
• •Email Newsletter Snippet (Sharing an industry tip): "Mastering needle choice is fundamental to achieving impeccable PMU results. Did you know that the right taper can significantly impact pigment implantation and reduce trauma? At Yevgenia Academy, we believe in empowering artists with in-depth knowledge. This week on the blog, Yevgenia shares her expert insights on selecting the perfect needle for every technique. Read more: [Link] #PMUtips #ExpertAdvice #YevgeniaAcademy #PermanentMakeupKnowledge #ContinuousLearning"
• •YouTube Video Title & Description Snippet: Title: Advanced Ombré Brow Technique: Full Procedure Breakdown | Yevgenia Academy. Description: "Go behind the scenes with Yevgenia as she performs a complete Ombré Brow procedure, sharing her signature techniques for achieving that perfectly soft, pixelated heal. This in-depth tutorial is designed for PMU artists looking to refine their skills and master this sought-after style. Subscribe for more expert PMU education from Yevgenia Academy. Explore our courses: [Link to yevgenia.com]"