Brand Tone

Family-Oriented, Helpful and Caring, Innovative, Trustworthy and Reliable, Approachable and Friendly

Brand Values

• •Commitment to Quality
• •Constant Innovation
• •Close and Reliable Customer Service
• •Family Enrichment
• •Practicality and Usefulness
• •Trust and Satisfaction

Best Practices

• •Always Emphasize Family: Connect copy back to family life, benefits for the household, or making things easier/better for families. Use words like 'family,' 'home,' 'kids,' 'parents,' 'together.'
• •Highlight Practical Benefits & Innovation: Focus on how products solve everyday problems or add a novel, enjoyable element to home life. Use keywords like 'simplify,' 'solution,' 'innovative,' 'smart,' 'useful,' 'new.'
• •Maintain a Warm and Approachable Voice: Write as if you're a friendly neighbor offering helpful advice. Use welcoming language.
• •Reinforce Trust and Quality: Subtly weave in assurances of quality, durability (as mentioned in their values), and good customer service. This builds confidence, especially for an online-only store.
• •Be Consistent Across All Touchpoints: Ensure the tone used in product descriptions, FAQs, email communications, and any potential social media or ads is uniform and reflects these core characteristics. Create a simple style guide if multiple people are writing copy.

Social Perception

A go-to source for useful and innovative family-oriented products in Chile. A trustworthy retailer that values quality and customer satisfaction. A caring brand that understands the needs of families.

Copy Examples

• •Transform your child's room into a magical galaxy! Our Astronaut Star Projector doesn't just light up the night; it sparks imagination and sweet dreams. Quality and wonder, delivered to your family. #TiendaFamiliaa #FamilyJoy
• •Tired of stale snacks and food waste? Keep your family's food fresher for longer with our Mini Bag Sealer! A small solution for a big everyday saving. Practical, innovative, and perfect for your home. #TiendaFamiliaa #HomeSolutions
• •At Tienda Familiaa, we believe in making family life simpler and happier. Every product is chosen with care, focusing on innovation and quality you can trust. Discover solutions that make a difference. #TiendaFamiliaa #ChileanFamilies
• •Brighten up your home this season with innovative gadgets from Tienda Familiaa! From smart kitchen helpers to fun for the kids, find something special for every member of the family. Quality and smiles, guaranteed. #TiendaFamiliaa #FamilyFirst
• •What's the one gadget that's made your family life easier? Share your tips! We're always looking for new ways to bring innovative and helpful products to Chilean homes. #TiendaFamiliaa #InnovationForFamilies