Tono de Marca

engaging, warm, and passionate

Valores de Marca

• •Quality Storytelling
• •Australian Heritage
• •Reader Connection
• •Legacy and Family

Mejores Prácticas

• •Always center the brand around J. Mary Masters. Use her name, her image (on social media), and her personal connection to the stories. The brand is the author.
• •Your copy should not just sell a book; it should evoke the feeling of reading the book. Use words like "discover," "uncover," "journey," and "immerse" to invite the reader into a narrative.
• •Consistently use keywords like "historical fiction," "family saga," "secrets," and "Australian history." This reinforces your niche and attracts the right audience.
• •When writing social media captions or emails, adopt a warm and appreciative tone. Write as if the author is speaking directly to her beloved readers. Share snippets of the writing process or historical inspiration.
• •Social proof is your strongest asset. Regularly feature quotes from 4-star reviews and the favorable comparisons to well-known shows like Downton Abbey. This quickly communicates the style and quality of the novels to potential new readers.

Percepción Social

PMA Books is perceived by the public not as a general bookstore, but as the official home of author J. Mary Masters. The perception is that of a skilled storyteller of historical family sagas. Customers and reviewers see the brand as a reliable source for high-quality, engaging fiction. There's a strong sense of trust and anticipation from her readership, who often become invested in the multi-book series.

Ejemplos de Copy

• •Headline: The Belleville family has a new secret. Body: Vengeance, betrayal, and a love that could shatter a dynasty. In the latest chapter of the Belleville saga, the past returns to haunt the halls of Prior Park. If you love grand historical fiction that you can't put down, you were meant to read this. Discover J. Mary Masters' new novel today.
• •We write stories to get lost in. To travel to another time, to walk alongside characters we feel we know, and to feel every one of their triumphs and heartbreaks. The world of the Belleville family is waiting for you. Where will your journey begin? #JMaryMasters #HistoricalFiction #FamilySaga #AustralianAuthor #Bookworm
• •Subject: A letter from Prior Park... Body: Dear [Reader Name], I've always been fascinated by the secrets families keep. What begins as a whisper can echo through generations. As I was writing the next chapter for Julia and her family, even I was surprised by the turns their lives took. Thank you for being a part of this journey. For a limited time, get 15% off the entire Belleville series and immerse yourself in the story from the very beginning.
• •Legacies are built. Secrets are buried. Families are forever. The sweeping historical sagas of J. Mary Masters. Find your next great read.
• •For fans of Downton Abbey and epic family dramas: discover the Belleville family. Three generations of love, loss, and loyalty set against the stunning backdrop of Australian history. Start the journey with "Julia's Story." #HistFic #Saga #PMAbooks