Brand Tone

Inspiring & Encouraging, Authentic & Personal, Community-Focused & Welcoming, Joyful & Passionate, Mindful & Nurturing

Brand Values

• •Creativity for Well-being
• •Community & Connection
• •Lifelong Learning & Skill Development
• •Authenticity & Passion
• •Joy & Playfulness
• •Reclamation & Storytelling (especially in Carmen's art)

Best Practices

• •Speak from the Heart (Authenticity): Share genuine enthusiasm and personal connection to the creative process. Use "I" and "we" to create a personal touch, reflecting Carmen's direct involvement and passion.
• •Focus on the "Why" (Inspiring & Nurturing): Emphasize the benefits of creativity – joy, calm, connection, self-discovery – not just the technical skills. Connect activities to well-being.
• •Use Inclusive and Encouraging Language (Welcoming): Make everyone feel capable and welcome, regardless of experience level. Avoid jargon or intimidating terms. Phrases like "no experience necessary," "discover your inner artist," "join our friendly community" work well.
• •Foster a Sense of Community (Community-Focused): Use words that evoke togetherness, sharing, and support. Highlight group activities, shared experiences, and the collective joy of creating.
• •Keep it Positive and Uplifting (Joyful): Maintain an optimistic and encouraging tone. Focus on the positive emotions associated with creativity and learning. Use vibrant, evocative language when describing the art forms and the experience.

Social Perception

Positive and Uplifting, Carmen Bohn as a Passionate and Engaging Leader, A Hub for Creative Wellness, Community-Oriented, High-Quality Offerings

Copy Examples

• •Instagram Post (Image: smiling faces in a workshop): "Rediscover the joy of making with your own two hands. ✨ Our workshops are more than just learning a new skill; they're about connecting with yourself and a wonderful community of fellow creators. Ready to weave some happiness into your week? Link in bio for upcoming sessions! #PlyStudio #CreativeWellness #OttawaWorkshops #MakeStuffBeHappy #CommunityArt"
• •Facebook Ad (Targeting: Adults in Ottawa interested in mindfulness/hobbies): "Feeling stressed? Unplug and unleash your inner artist at Ply Studio. 🌿 Carmen Bohn, our founder, believes everyone has a creative spark. Let us help you find yours through soothing fibre arts, expressive painting, and more. No experience needed – just a willingness to play! Learn more and book your spot: [Link] #OttawaCreates #MindfulMaking #PlyStudio613 #ArtTherapy #NewHobby"
• •Website Homepage Snippet: "At Ply Studio, we believe creativity is essential for a joyful life. Founded by fibre artist Carmen Bohn, our Ottawa-based studio (and online courses!) offer a warm, welcoming space to explore your artistic side, learn new skills, and connect with a vibrant community. It's not just about what you make, it's how making *makes you feel*. Come create with us. [Link to Workshops]"
• •Email Newsletter Excerpt (Subject: Find Your Calm in Creativity This Week): "Hello creative soul! 👋 Life can get hectic, but carving out time for yourself to simply *make* can be incredibly grounding. This week at Ply Studio, we're exploring [Workshop Theme], a perfect way to slow down and create something beautiful. As our founder Carmen always says, 'making things by hand is magic for the soul.' ✨ Join our nurturing community: [Link]"
• •Product Description (for a DIY Kit): "Bring the mindful magic of Ply Studio home! ✨ This [Kit Name] kit includes everything you need to create your own [Product], lovingly curated by Carmen. Perfect for a quiet afternoon of self-care or a fun activity with loved ones. Embrace the imperfections, enjoy the process, and discover the simple happiness of making. #PlyStudioDIY #CreativeKit #HandmadeJoy #WellnessJourney"